Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free

Setapp is a subscription service for Mac and iOS apps. For $9.99/mo, use BusyCal plus over 200 other apps. No extra fees, no ads. Try Free. Download the latest version of Fantastical for Mac for free. 26 October 2021 Fantastical is the Mac calendar you'll actually enjoy using. Maintain visiting our web site for extra replace. Done. Fantastical Crack MAC Full Activation Key Free Download. Share this.

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Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free

Fantastical 3.4.3 Crack MAC Full License Key Free Download

Fantastical Crackis the Mac calendar that you will really enjoy. Creating an event with the app is quick, easy, and fun – open the tool with a single click or keypress, type event details, and press back … and you’ll be back to what you were doing Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free a brilliant new event on your calendar! The app’s natural language engine is expressive and smart, so you can write in your own style. The app also automatically recognizes the location of the event and you can even invite people from your contacts to the event.

Fantastical Crack

Natural expressive and gorgeous intelligent language engine, so you can write in your own personal way. Also, Fantastical Crack routinely recognizes the status of your event and can even invite people from your contacts to the event. Designed for macOS, Fantastical 3.4.3 Crack has options that are a very intuitive analysis engine, full calendar window (with day, week, month, and 12-month views), small quick access window, iCloud reminder help, support time zone, and more.

Fantastical License Code offers this in an easy-to-use format, with a user-friendly setup.  Fantastical works by accessing your Internet Accounts Access Group, in order to maintain your calendar.  It also has the option to load automatically when you log on to your computer.  Once installed, Fantastical is quickly accessed by simply clicking its icon on the Apple menu bar

Fantastical 3.4.3 Mac OS Crack Latest Version Download

Fantastical expressive and intelligent natural language engine, so you can write in your personal model. In addition, Fantastical Crack routinely recognizes the situation of your event and can even invite people from your contacts to the event. You can also office timeline 3.62 crack - Activators Patch VideoPad Video Editor Pro Crack

Designed specifically for macOS, Fantastical License Key contains options that resemble a very intuitive analytics engine, a complete calendar window (with day, week, month, and 12-month views), a mini quick entry window, iCloud reminder help, time zone help, and more.

Creation of fantastic events and reminders in 3 languages, amazing views of the calendar, and a very smart event list making it the perfect calendar and reminder application that you will never use. Just type in that you “have lunch with John on Friday at 1 p.m.” and Fantastical 3 will schedule it! Or type “remind me to buy milk on Tuesday” and Fantastical 3.3.4 Mac Cracked will create a reminder with an expiration date!

Features and highlights Fantastical 3.4.3:

A beautiful new design completely exclusive to macOS

Original Fantastical for Mac was just a menu bar application. “With Fantastical 2, we reinvented Fantastically and turned it into a complete application for Mac, without losing the benefits and comfort of the menu bar window.”

Add events and reminders using natural language

The tool’s natural language engine is expressive and smart so you can write in your own style. The application automatically recognizes the location of the event and can invite people from Contacts to your event.

Presentation of calendar groups.

The app allows you to quickly switch between multiple calendars or turn them off with a single click, so you can focus on what’s most important at the moment. The transition days ended back and forth, just to hide and show calendars.

Double your productivity with the small window

The little window that started it all came back better than ever. The app’s small window is on your menu bar and allows you to create, edit, and view events and reminders instantly. With this product, you can now drag the small window of the menu bar, allowing you to place the window where you want. And the new endless menu makes it easy to find all your events and reminders, no matter when they happen.

He also makes the reminder

The app supports the same reminders as macOS and iOS, giving you the fastest way to create or update your to-do list. Creating a new reminder is as easy as creating a new event: just write down what you need to do. The app now contains a focused reminder list, in addition to supporting location-based reminders.

Bring your calendar accounts

macOS Amazing Calendar has its own disk for CalDAV and Microsoft Exchange – this means that you can add your calendar accounts directly to the tool. The application is compatible with iCloud, Google, Microsoft Exchange, and Yahoo, as well as with any other CalDAV account.

macOS Today Widget, Share Extension, and Action Extension

Today’s Widget app gives you convenient access to your schedule. New extensions and sharing currencies make it easy to enter data into your calendar. Just select some text in Safari, Mail, or any other app that supports plugins and send it to the app right away.

Power at your fingertips

The app supports availability and scheduling, letting you know if coworkers are available when creating a new event or not. Programming requires a compatible server, such as Google Apps or Exchange. iCloud does not support availability.

It works the way you do:

Work with your favorite calendar company with the original CalDAV, along with iCloud, Google, Yahoo, and others.
Routinely add alerts to your new event
Fantastical 3 Torrent is already translated into English, French, German, Italian, and Spanish, and for the first time in the world, Japan
Start writing an event or reminder in these languages ​​and Fantastical 2 Keygen will automatically recognize you!
The easiest way to add events and reminders.

Stay on your day

Unlimited menus and scroll calendars let you find and plan all events and reminders.
Previous events faded from the past few days to gray, so it will be the focus of upcoming opportunities
Upload email notes, URLs, or sites for new or existing events
Use the search instantly to find your opportunity.

Fantastical 3.4.3 Crack

What’s New in Fantastical 3.4.3?

  • Additional support for tabloid paper and large tabloid sizes when printing
  • Click controls in the Day, Week, or Month views, usually causing the mouse to start
  • A reminder checkbox is created with a schedule that shows the wrong color in some conditions
  • Various improvements and improvements
  • Occasional warnings are actually sorted based on when they will be displayed.
  • A preferred reminder is now proven in print.
  • The fantastic thing now is it doesn’t allow the exchange of invitations between the Trade calendars because Trading doesn’t help you.
  • Right-click the URL on the occasion or reminder details to open the hyperlink in the background.

License Key Of Fantastical 3.4.3:


System Requirement:

  • Intel, 64-bit processor
  • OS X 10.11 or later

How to Crack?

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    • Support for Shortcuts on macOS Monterey
    • Support for time-sensitive notifications on macOS Monterey
    • Webex integration: Add your Webex account to attach Webex meetings directly to events using Fantastical!
    • Added option to create public meeting proposals that can be shared with many people through a URL
    • Added option to hide other invitees from meeting proposals until the event has been created
    • Added option to set guest permissions on Google events (whether invitees can see other guests, invite others, or modify the event)
    • Performance improvements opening event details when there are hundreds of invitees
    • Fixed an issue where modifying all future recurring events on Exchange could result in an extra event appearing
    • Fixed an issue where notifications for all-day tasks would disappear
    • Fixed an issue where moving a task between Google Tasks lists would show a duplicate
    • Fixed an issue where the date in the menu bar wouldn't update when the day changes
    • Fixed an issue where upcoming events without a title would appear as null in the menu bar
    • Fixed an issue where events deleted from a shared iCloud calendar on another device wouldn't be removed
    • Various improvements and bug fixes
    • Fixed an issue where widgets wouldn't load
    • Added option to automatically add Microsoft Teams meetings to new events
    • Added option to specify alternative hosts for Zoom meetings (requires a paid Zoom account)
    • Added support for detecting DialPad meetings (previous UberConference)
    • Fixed an issue where the next upcoming item in the menu bar would appear distorted
    • Fixed an issue importing some ics files with invalid data
    • Fixed an issue where changing the time zone of an event created from the parser could cause the end time change
    • Fixed an issue where recurring events on local On My Mac calendars could be missing
    • Fixed an issue where creating a new event from a template wouldn't include the alerts
    • Fixed RingCentral conference URLs with passwords not being detected correctly
    • Various improvements and bug fixes
    • It's now easier to see who has replied to each proposed time in meeting proposals
    • Added Fantastipal custom icon
    • The option to automatically adjust the app icon to system theme now works for all users
    • Fixed an issue where accepting a proposed time on an Exchange event could leave behind a duplicate event
    • Fixed an issue where calendar week numbers would not count correctly when the first weekday was set to something other than Sunday or Monday
    • Fixed an issue that caused the mini window to incorrectly snap to the wrong display when using multiple displays
    • Various improvements and bug fixes
    • Added options for custom app icons in the Dock
    • Added support for Working Elsewhere availability on Exchange
    • Added support for getting information about the selected events and tasks with AppleScript (get selected calendar items)
    • Moved some preferences from Appearance to a new Events & Tasks section
    • The mute upon entry option from Zoom's account settings now applies to new Zoom meetings
    • Fixed an issue where combining identical events didn't work in some situations
    • Fixed an issue adding attachments to Google events
    • Fixed an issue downloading Exchange attachments from old events
    • Fixed an issue where the Zoom meeting options could appear offscreen
    • Fixed an issue where check availability wasn't shown on some CalDAV servers
    • Fixed an issue where editing events on servers that contain invalid time zone data would cause the event times to shift
    • Fixed an issue where events that end at midnight could appear incorrectly in some situations
    • Fixed an issue where creating a task from a template would show the time twice
    • Various improvements and bug fixes
    • Updated to newer method of searching contacts on Google Contacts. You will need to reauthorize your Google accounts to be able to search Google Contacts.
    • Added support for Vowel meetings
    • Added an option to set a custom date for week numbers to start from
    • Error messages from servers are now shown less frequently when the server is down and unable to sync
    • Events that are from midnight to midnight will now appear in the all-day section of Day and Week view if the "Show multi-day events in all-day section" option is enabled
    • Fixed an issue where the day of the week could appear twice in the widgets when using certain languages
    • Fixed an issue where waking from sleep wouldn't update Google accounts as quickly as it should
    • Fixed an issue where the autocomplete suggestions for invitees and locations could appear at the same time
    • Fixed an issue where toggling an event between all-day and timed wouldn't reload the default alerts correctly
    • Fixed an issue where birthday events could appear as "Birthday" instead of the name of the person
    • Fixed an issue where adding a new Google account sometimes would sync tasks but not events
    • Fixed an issue where quickly making changes to a new event could cause unexpected behavior
    • Fixed an issue where changing calendar sets wouldn't update the default calendar or task list when creating new items
    • Fixed an issue uploading attachments to certain CalDAV servers
    • Various improvements and bug fixes
    • Invite with Cardhop: Use Cardhop to quickly invite people or groups to a new event in Fantastical
    • Flexibits Premium: one subscription, two apps. Get premium features for Fantastical and Cardhop when you subscribe
    • Fixed an issue where some paper sizes wouldn't appear on certain printers
    • Fixed an issue where sync could get stuck on unstable network connections
    • Fixed an issue where duplicating an event with a Zoom meeting attached wouldn't duplicate the notes correctly
    • Various improvements and bug fixes
    • Updated appearance when adding a Google Meet, Microsoft Teams meeting, or Zoom conference
    • Fixed an issue hiding a single instance of a recurring event
    • Fixed an issue where creating a Zoom meeting in a different time zone wouldn't set the time in Zoom correctly
    • Fixed an issue where changing an event from all-day to timed would shift the time of the event incorrectly on Google
    • Various fixes and improvements
    • Fixed a crash that some users encountered when an account had an incorrect password
    • Fixed the Enter Password button not working in some situations
    • Various fixes and improvements
    • Added support for CoScreen screen sharing URLs
    • Added support Microsoft Teams Gov conference URLs
    • Creating an email alert more than 28 days before the event on Google is no longer allowed because Google Calendar doesn't support it
    • URL field is now hidden on Google events because Google Calendar doesn't support it correctly
    • A warning is now shown when trying to edit a repeating task on Todoist
    • Fixed an issue where completing meeting proposals on iCloud wouldn't send an event invitation
    • Fixed an issue where long all-day titles for meeting proposals would look wrong in the list
    • Fixed an issue where all tasks from Reminders could appear in the search results
    • Fixed an issue where creating an Exchange event with invitees and attachments wouldn't send an invitation email
    • Fixed an issue where attachments on Google Calendar would be named Untitled
    • Fixed an issue where the Up Next widget wouldn't show the correct event when there's an event spanning multiple days
    • Fixed an issue where multiple sign in requests could appear in the browser when failing to sign in to Zoom, Google, or Office 365
    • Fixed an issue adding accounts
    • Various fixes and improvements
    • Added support for huddle net2phone conference URLs
    • Added support for conference URLs
    • Fixed an issue where adding Exchange accounts with a separate email address and username wouldn't work
    • Fixed an issue where the same travel time notification could appearing repeatedly in certain situations
    • Fixed an issue where invitations sometimes couldn't be moved to other calendars
    • Fixed an issue where recurring events set to a fixed UTC offset would incorrectly get adjusted for Daylight Savings Time
    • Various fixes and improvements
    • Added Show As and Visibility to the right-click menu for events to make it easy to modify multiple events at once
    • Fixed an issue where invitees with emails containing trailing spaces wouldn't work
    • Fixed a crash when merging event conflicts that contained nonstandard alarms
    • Fixed a crash when trying to add certain accounts during the initial app setup
    • Various fixes and improvements
    • Added an option to show dots, a heat map, or no event indicators in the month view of widgets
    • Added an option to enable a waiting room when creating Zoom meetings
    • Added support for conferences
    • Invitees are now sorted by acceptance state and name
    • Improvements to conference call detection
    • Fixed an issue where the due date of tasks from Reminders might not match what is shown in the Reminders app
    • Fixed an issue where joining some BlueJeans meetings wouldn't work
    • Fixed an issue where the join option wouldn't appear in the menu bar when multiple events were coming up at the same time
    • Fixed replying to a single instance of recurring Exchange events incorrectly notifying the organizer about all instances of the event
    • Fixed an issue where entering sentences in Spanish might not recognize the text as Spanish
    • Fixed an issue showing events in some Brazilian time zones
    • Fixed an issue where the menu bar item wouldn't update to show the number of remaining events in certain situations
    • Fixed an issue where event notifications that were swiped away could reappear on Big Sur
    • Fixed a crash in locations where the sun doesn't rise or set for part of the year
    • Various fixes and improvements
    • Added an option to choose the email that meeting proposals are sent from (add additional emails to your Flexibits account at
    • Added an option to resend meeting proposal emails to specific users
    • Added support for detecting Dialpad Meetings (formerly UberConference) links
    • Added an option to directly enter server settings when adding a new Exchange account
    • Fixed an issue where travel time wouldn't show suggestions when an explicit location hadn't been selected
    • Fixed an issue where the more label in month view might overlap an event
    • Fixed an issue where adding custom CalDAV and Exchange accounts wasn't working
    • Various fixes and improvements
    • Added option to choose which browser to use for conference calls
    • The time zone menu now shows the UTC offset of each time zone
    • Added support for combining events from Reclaim (
    • Added option to disable Microsoft Teams integration when adding an Office 365 account
    • Priority of tasks is now shown in the widgets
    • Up Next widget now includes birthdays and anniversaries set to include all-day events
    • Fixed an issue where the widget that shows the next two months wouldn't work
    • Fixed an issue where signing in to a different Flexibits account sometimes wouldn't work
    • Fixed a crash that could occur when modifying Interesting Calendars on another device
    • Various fixes and improvements
    • Fantastical 3.3.2 was replaced by Fantastical 3.3.3
    • Added support for TheraNest Appointments
    • Fixed a crash when opening the tasks popover on Big Sur
    • Fixed a crash when removing an interesting calendar from another device
    • Fixed some text in the widgets not appearing correctly in languages other than English
    • Various fixes and improvements
    • Updated design for macOS Big Sur
    • Compatibility with macOS Big Sur
    • Widgets for macOS Big Sur
    • Support for Apple silicon
    • Sunrise and sunset times are now shown in the weather forecast
    • Severe weather alerts are now shown in the list, widgets, and weather forecast
    • Added support for adding Microsoft Teams meetings to events on Office 365 (requires reauthenticating your Office 365 account)
    • Added option to automatically add Google Meet conferences to new invitations on Google accounts
    • Added support for detecting Skype, Doxy, SimplePractice, and BlueJeans Events URLs
    • Fixed an issue where responding to a single instance of a recurring event wouldn't work in some situations
    • Fixed an issue where creating an invitation with a Google Meet conference would send two emails to the invitees
    • Fixed an issue where checking availability could show events off by an hour
    • Fixed an issue where using the month view to drag an overdue task due to tomorrow wouldn't work in some situations
    • Fixed a crash on macOS High Sierra
    • Various fixes and improvements
    • Fixed an issue where adding accounts would fail after signing in
    • Fixed an issue where responding to a single instance of a recurring event wouldn't work in some situations
    • Fixed an issue where using the month view to drag an overdue task due to tomorrow wouldn't work in some situations
    • Fixed an issue where the Join button for a conference call might not look correct in Day or Week view
    • Fixed a crash on macOS High Sierra
    • Various fixes and improvements
    • Added support for Vonage meetings and Hopin sessions
    • Improved support for Exchange hybrid modern auth
    • Join buttons now appear in the Today widget again
    • Added an option to set travel time from the current location (if you're not already at a home or work location)
    • Performance improvements when horizontally scrolling in Day and Week views
    • Fixed Zoom meetings getting removed incorrectly when associated with some iCloud events
    • Fixed Zoom meetings getting removed incorrectly when deleting a single instance of a Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free recurring event
    • Fixed a hang when trying to refresh Zoom meetings that no longer exist on Zoom
    • Various fixes and improvements
    • Added support for detecting Google Meet live streams and Hopin links
    • A password is no longer automatically added to Zoom PMI meetings if set in the Zoom account settings
    • Fixed search incorrectly being case sensitive
    • Fixed a crash when trying to add an invalid file as an attachment to an event on Google Calendar
    • Fixed a potential crash when loading weather forecasts
    • Various fixes and improvements
    • Added options to search only title, location, or attendees
    • Recurring events are now shown more prominently when viewing hidden items
    • Short back-to-back events are now less likely to overlap in Day and Week views
    • Fixed an issue where sync to Google could get stuck in some situations
    • Fixed an issue where sync errors on Zoom accounts sometimes wouldn't be shown
    • Fixed an issue where notifications for recurring events could disappear suddenly
    • Various fixes and improvements
    • Added support for RingCentral Video, Around, and Blackboard conference calls
    • Alerts are no longer shown for hidden items
    • Improved performance when viewing an event with hundreds of invitees
    • Fixed a potential crash when creating new tasks
    • Fixed an issue where custom alerts wouldn't appear correctly when an event has travel time
    • Fixed an issue where URLs could get removed from newly created events on Google Calendar
    • Fixed an issue where changing the color of an invitation on Google Calendar wouldn't stick in some cases
    • Fixed an issue adding Office 365 accounts when the account name contains certain non-Latin characters
    • Fixed adding an attendee to a repeating event on Exchange causing all attendees to get notified of changes
    • Fixed responding to all instances of a repeating Exchange invitation not responding to the modified instances of the invitation
    • Fixed some Zoom links not applying the meeting password automatically
    • Various fixes and improvements
    • Need help? Added option to contact Flexibits support to the Help menu
    • Added support for Circuit, Vidyo, and StarLeaf conference calls
    • Improved search speed when searching through many items from Reminders
    • Can now drag and drop to change the order of templates
    • Can now select multiple calendars and right-click to ignore alerts for all selected calendars
    • Fixed Zoom one-tap mobile numbers not being created correctly if a telephone password is specified
    • Fixed templates with alerts not automatically applying the alerts to new events
    • Fixed an issue where the currently visible date could get stuck far in the past
    • Fixed an issue where rescheduling an event on another device wouldn't hide the notification for the event
    • Fixed an issue creating Exchange events in the Lisbon time zone
    • Fixed an issue with the event preview in Day Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free Week view when creating an event that ends at midnight
    • Fixed an issue where tool tips when hovering over the month would sometimes show the wrong date
    • Various fixes and improvements
    • Added option to hide all instances of a repeating event
    • Added option to Zoom accounts to insert Zoom meeting URLs in the location
    • Fixed an issue where invitations from Exchange servers could appear as free instead of busy
    • Fixed Show Contact not working from birthdays and anniversaries
    • Fixed an issue where Todoist tasks wouldn't sync if changes were made while offline
    • Fixed a case where Exchange sync could hang if there are hundreds of thousands of emails in the inbox
    • Fixed a case where Exchange invitations wouldn't be matched correctly if the Exchange account is using an email alias
    • Various fixes and improvements
    • Fixed an issue signing in to new accounts
    • Hidden read-only events will now sync across devices
    • New option to manage hidden items in the calendar sets menu
    • Anniversary events are now shown more nicely with quick options to message, call, or email the contact
    • Added option to set the default transportation type for travel time notifications
    • Joining BlueJeans meetings will now directly open the BlueJeans app
    • Exchange events with Tentative and Out of Office availability can now be saved as templates
    • Creating a template from an event will no longer save Zoom or Google Meet meeting info in the template
    • Improvements to conference call detection
    • Duplicate alarms for the same event on multiple calendars are no longer shown as separate notifications
    • Improvements when handling unexpected event data on CalDAV and Exchange
    • Fixed moving an event across calendars while also making changes to the event details not saving the changes
    • Fixed an issue where creating a recurring event with an end date on Exchange would sometimes end the recurrence one day early
    • Fixed an issue where Exchange categories would not appear if the Exchange server sent invalid category settings
    • Fixed Zoom meeting info not being included in the notes in some situations
    • Fixed Day and Week views jumping dates when changing text size
    • Various fixes and improvements
    • Added support for BigBlueButton, Chime, Highfive, Lifesize, VooV, Whereby, and ZoomGov conference calls
    • Improved detection for certain types of Zoom, GoToMeeting, and BlueJeans links
    • Zoom and Microsoft Teams calls will open directly in the app when possible
    • Conference calls are now detected inside Microsoft ATP safe links
    • Better handling when moving an item with attachments across accounts
    • Fixed autocomplete not working in the location field
    • Fixed join button in Day and Week view appearing incorrectly at small text sizes
    • Fixed join icon in menu bar appearing upside down on 10.13 and 10.14
    • Fixed a crash on 10.13 when setting a custom repeat for an event
    • Various fixes and improvements
    • Added option to have calendar sets activate at a specific time: Have your Work calendar set activate in the morning and your Home calendar set activate in the evening!
    • Added conference call link detection for Zoom, Webex, Microsoft Teams, GoToMeeting, RingCentral Meetings, BlueJeans, and Skype for Business
    • Added “Show upcoming conference call in menu bar” option to Appearance preferences
    • Added Appearance preferences to set customize different themes for light and dark mode
    • Upcoming events with a conference call will show a Join button in the list, Day, and Week view
    • Events with a conference call now show a badge in the list, Day, and Week view
    • Creating a Zoom meeting now respects the Personal Meeting ID default setting for Zoom accounts
    • Performance improvements in some situations if Reminders isn’t behaving properly on your computer
    • Fixed moving an invitation from one calendar to another on the same Google account
    • Fixed an issue toggling all-day on a task from Reminders
    • Fixed an issue creating Zoom meetings if certain password restrictions are set on the Zoom account
    • Fixed an issue creating Zoom PMI meetings using the PMI password that was set on the Zoom account
    • Fixed an issue where due dates on Google Tasks could be off by a day
    • Fixed an issue where combining events wouldn’t combine them based on the order of accounts
    • Fixed duplicating all-day events not creating an all-day task
    • Fixed an issue where snoozing a task bitwig studio 2.5 crack - Free Activators cause the due date to change
    • Fixed a potential crash when deleting all events on a day
    • Fixed a crash dragging tasks from the tasks sidebar to the month view
    • Fixed tasks assigned to yourself in Todoist getting hidden incorrectly
    • Fixed not being able to hide single instances of read-only recurring events
    • Fixed not being able to add a Google Meet call to a single instance of a recurring event
    • Fixed an issue where editing a recurring Google Calendar event could cause it to lose its custom color
    • Various fixes and improvements
    • Minor performance improvements in some situations
    • Reduced bandwidth usage when syncing delegated Exchange calendars that aren't visible
    • Fixed an issue where task due dates could appear incorrectly when the system calendar is set to Japanese
    • Fixed an issue where recurring event invitations could show too many copies in the notifications section
    • Fixed an issue where the height of notes was calculated incorrectly with some Korean text
    • Fixed an issue where tasks a priority could appear with duplicated titles in the list
    • Fixed a crash when forwarding events on Exchange accounts
    • Fixed a crash when refreshing invitees on Meetup events
    • Various fixes and improvements
    • Can now create all-day tasks for Reminders, CalDAV, and Exchange!
    • Added a setting to choose what time notifications for all-day tasks appear
    • Zoom meetings now automatically have a password set for the meeting to increase meeting security
    • Improved URL detection in Todoist tasks
    • Fixed an issue where invitee and conference room suggestions wouldn't appearing for Exchange and Office 365 accounts
    • Fixed a potential crash on app launch
    • Various fixes and improvements
    • Todoist tasks with URLs in the title will now show the URL separately
    • Added an option to hide Todoist tasks that are assigned to other people
    • Duplicating a task as an event now adds default alerts to the event
    • Minor performance improvements
    • Fixed an issue moving events with Zoom meetings that had long notes
    • Fixed an issue where Fantastical could use too much memory when using Day or Week view
    • Fixed an incorrect warning when moving invitations across calendars on the same server
    • Fixed an issue where time to leave notifications for an event could appear more than once
    • Fixed an issue syncing all-day tasks on Exchange
    • Various fixes and improvements
    • Added a "1 minute before" alert option
    • Performance improvements when resizing Fantastical's window with month view visible
    • Fixed an issue where default alerts weren't added to accepted invitations
    • Fixed an issue where Office 365 accounts wouldn't prompt for reauthorization if the login expires
    • Fixed an issue where the next upcoming event in the menu bar wouldn't update when the day changes
    • Fixed an issue where choosing a template from the calendar window wouldn't keep the selected date when the sidebar is hidden
    • Fixed an issue where long events could appear at the wrong time when the option to only show hours from day start to end is enabled
    • Fixed an issue importing ics files that are part of a recurring event into Exchange calendars
    • Various fixes and improvements
    • Fixed an issue where events and tasks wouldn't undim after clearing a search
    • Fixed an issue where changing the primary email address of the Flexibits account wouldn't be reflected in the app
    • Fixed an issue where adding attachments on old versions of Exchange server might not work
    • Fixed an issue where some completed Google Tasks might not be synced
    • Fixed an issue where Fantastical could use more CPU than expected in some situations
    • Fixed Exchange categories not appearing in alphabetical order
    • Fixed a crash at launch that people encountered when local calendars was enabled
    • Various fixes and improvements
    • Hidden calendars are now marked more clearly when autocompleting calendars in the parser
    • Improved app responsiveness when deleting multiple events at once
    • Improved handling of failed logins to the Flexibits account when using Sign in with Apple or Sign in with Google
    • Notes for Zoom conference calls update more quickly when updating Zoom options
    • Fixed an issue where Google attachments and Google Tasks wouldn't work immediately after enabling new integrations when upgrading from Fantastical 2
    • Fixed all-day tasks immediately appearing as overdue on the day that they're due
    • Fixed event availability not being set when creating an event from a template
    • Minor performance improvements loading large numbers of events and tasks
    • Various fixes and improvements
    • Fixed an issue where the mini window wouldn't appear correctly when made full screen
    • Fixed an issue where a Zoom conference invitation would be sent multiple times
    • Fixed an issue where Zoom conferences would incorrectly appear with a Google Hangouts button
    • Fixed an issue where deleting a single instance of a recurring event on Google didn't work in some situations
    • Fixed some potential crashes
    • Various fixes and improvements
    • Completed tasks will now be hidden automatically after 10 seconds
    • Fixed an issue where deleting a single instance of a recurring event on Google didn't work in some situations
    • Fixed an issue where accepting an invitation on Exchange wouldn't change the status from Tentative to Busy
    • Fixed an issue where some new accounts could get stuck waiting for email verification
    • Fixed some potential crashes
    • Various fixes and improvements
    • Attaching a Zoom meeting to an Exchange event now updates the event notes with the Zoom meeting info
    • Fixed responding to Meetup events
    • Fixed dragging Todoist tasks from all-day to the timed section in Day and Week view
    • Fixed floating time zone events appearing incorrectly when using time zone override
    • Fixed location-based calendar sets not activating
    • Fixed some potential crashes
    • Various fixes and improvements
    • Welcome to the new Fantastical!
    • Fixed a crash at launch when using Google accounts
    • Fixed a crash when responding to certain recurring invitations
    • Fixed updates being sent to attendees when changing an alert on Exchange
    • Various fixes and improvements
    • Improved responding to all instances of a repeating event invitation
    • Fixed an issue showing events that repeat on the first weekday of the month on Exchange
    • Fixed an issue where the window would flash when moving a reminder on macOS Catalina
    • Various fixes and improvements
    • Fantastical will ask you to reauthorize your G Suite account if Google Admin API access has been disabled by your organization
    • All-day reminders are shown more clearly in month view
    • Right-click or control-click on a map preview to choose to open the map in Apple Maps or Google Maps
    • Fixed Google Hangouts URLs appearing incorrectly for certain types of recurring events
    • Fixed a sync issue when encountering certain kinds of rare server errors
    • Various fixes and improvements
    • Improved detection of upgraded Reminders on macOS Catalina
    • Support for Reminders on macOS Catalina
    • Support for Voice Control on macOS Catalina
    • Fixed an issue where Fantastical wouldn't reopen on the correct display when using multiple displays
    • Fixed an issue where Propose New Time would appear incorrectly on some Exchange events
    • Fixed an issue where syncing with Exchange Server 2007 didn't work for some people
    • Various fixes and improvements
    • Add an option to snooze 12 hours when clicking and holding on the Snooze button in a notification
    • Can now horizontally resize the preferences window on the Calendars tab
    • Internal performance improvements to the parser
    • Fixed some yearly recurring events appearing as monthly in the description
    • Fixed accepting invitations not applying the correct free/busy availability in some situations
    • Fixed an issue where blank iCloud shared calendar notifications would sometimes appear
    • Fixed an issue replying to invitations that don't request a response on Exchange 2013 servers
    • Fixed an issue where Propose New Time wouldn't appear for recurring events on Exchange accounts
    • Fixed an issue where sending iCloud invitations in some time zones would result in the time in the email being off by an hour
    • Various fixes and improvements
    • Fixed an issue connecting to some Exchange 2013 servers
    • Various fixes and improvements
    • Event alerts are now sorted by when they will appear
    • Priority of reminders is now shown when printing
    • Fantastical no longer allows moving invitations between calendars on Exchange, as Exchange doesn't support it
    • Command-click on URLs in event or reminder details to open the link in the background
    • Accepting an invitation for a timed event marked as free will no longer automatically set the availability to busy
    • Birthdays on February 29 are now shown on February 28 instead of March 1 on non-leap years
    • Month and event list are now linked when using VoiceOver (use VO-J to switch between a day in the month and list)
    • Fixed an issue where the "Organize reminders by list" setting wouldn't sort reminders across multiple accounts correctly
    • Fixed an issue where completing reminders in the "more" section of the Month view wouldn't work
    • Various fixes and improvements
    • Email All Invitees now automatically includes the title, location, time, and notes of the event in the email body
    • Search now includes invitee names and emails
    • Fixed an issue where Chinese birthdays with no year wouldn't appear correctly
    • Various fixes and improvements
    • Added a workaround for a bug on iCloud where importing some ics files could show a 403 error
    • Added support for Tabloid and Tabloid Oversize paper sizes when printing
    • Fixed control-clicking in the Day, Week, or Month view sometimes causing a mouse drag to begin
    • Fixed completed reminder checkbox appearing the wrong color in some situations
    • Various fixes and improvements
    • Today Widget now appears correctly in Dark Mode on macOS Mojave
    • Various fixes and improvements
    • Support for Dark Mode on macOS Mojave
    • Various fixes and improvements
    • Fixed an issue where some users encountered errors when saving reminders on iCloud
    • Can now send a response message for invitations that you've already accepted
    • Importing a ics file with a cancelled event will now delete the event if it already exists
    • Fixed an issue editing All Future Events of recurring events on Exchange in some time zones
    • Fixed an issue uploading attachments to iCloud with special characters in the file name
    • Various fixes and improvements
    • Improved layout in Day and Week view when there are multiple overlapping events with long locations
    • Fixed a problem where some Meetup accounts couldn't log in
    • Fixed not being able to show the mini window over full screen apps when the Dock icon is hidden
    • Various fixes and improvements
    • Support for Add your Meetup account to Fantastical to view and attend your meetups
    • Added support for sending and receiving new time proposals on Exchange, iCloud, Google, and other CalDAV accounts
    • Added support for sending Exchange invitations that don't require responses from invitees
    • Added option to show timed events that span more than one day in the all-day section of the Day or Week views
    • Timed events that span more than one day will show their start and end times in the Month view (space permitting)
    • The mini window can now be placed in Split View full screen with other apps
    • Added option to show current calendar week in Dock icon or menu bar icon
    • Added URL handler to change calendar sets (x-fantastical://show/set?name=My Calendar Set)
    • Added ability to enable or disable multiple calendars at once when editing calendar sets by selecting multiple rows
    • Pressing the option key while editing the start time of an event will keep the end time the same
    • Selecting an event in Day or Week view and pressing control-option-up/down arrow adjusts the start time of the event and pressing control-shift-up/down arrow adjusts the end time
    • Using a mouse with a scroll wheel to scroll the Month view will now feel more natural
    • Improved labeling of Exchange invitations where the organizer didn't request a response
    • Improved labeling of custom anniversary dates from Contacts
    • Improved performance loading subscriptions with hundreds or thousands of events
    • Fixed an issue where dragging from OmniFocus wouldn't be shown at the correct time in Day or Week view
    • Various fixes and improvements
    • Allow changing an event's time zone after it is set to GMT
    • Fixed a potential crash when receiving an invitation response notification for a recurring event on some CalDAV servers
    • Fixed a problem where it was difficult to drag and resize some events in Day and Week views
    • Workaround for a compatibility issue between macOS and IIS 10 (Exchange Server 2016)
    • Various fixes and improvements
    • Fixed some Facebook accounts showing sync errors
    • Fixed an issue where adding Google accounts wasn't working for some people
    • Forwarding a recurring Exchange event now gives the option to forward the entire series or just one instance
    • Added support for creating events with invitees through AppleScript or the URL scheme
    • Added a contextual menu to Join Google Hangout button to copy the URL
    • Improved handling when URLs are put next to each other without spaces in notes
    • Fixed an issue where some recurring events would ignore Daylight Saving Time changes on Google Calendar
    • Various fixes and improvements
    • Various fixes and improvements
    • Added notifications when an invitee responds to an invitation on Exchange
    • Events with lots of details can now be scrolled in the Day view
    • Improved appearance of Spotlight results when using the menu bar and Dock dark theme
    • Travel time menu will now show home and work addresses all the time
    • Fixed a visual issue in Month view on macOS El Capitan
    • Fixed an issue where daily repeating events that span midnight wouldn't appear correctly in Week view
    • Fixed an issue where the Dock badge wouldn't update immediately when a shared calendar notification was added or removed
    • Fixed an issue with Daylight Saving Time in Brazil
    • Fixed an issue where the Week or Month views would sometimes appear blank at launch
    • Various fixes and improvements
    • Fantastical's events and reminders are now shown in Spotlight search results (requires High golden software didger 5 crack Sierra)
    • Improved support for repeating Facebook events
    • Extra Google Hangout and Google Meet notes sent by Google Calendar are now hidden
    • HTML tags in notes are now hidden
    • Using AppleScript to add multiple items no longer requires a delay between each parse sentence command
    • Fixed an issue on High Sierra where event tooltips could appear upside down
    • Various fixes and improvements
    • Fixed an issue where Google calendar would incorrectly try to reauthorize
    • Support for Cardhop, our new app that makes your contacts fun to use. If you have Cardhop installed, viewing a person's contact info from an invitation, birthday, or anniversary in Fantastical will now show the contact in Cardhop.
    • Added an option to skip empty days for Day and List views when printing multiple days
    • Fixed a potential crash when using AppleScript to add items
    • Various fixes and improvements
    • Ready for macOS High Sierra
    • Creating an invitation with attachments on Exchange now includes the attachment in the initial invitation email
    • Improved compatibility with some Exchange 2016 servers
    • Fixed not being able to complete reminders from the Today widget
    • Fixed colors of delegated Exchange calendars sometimes getting reset
    • Fixed an issue where Fantastical could ask for an app-specific password twice in some situations
    • Various fixes and improvements
    • Fixed a crash when syncing with certain CalDAV servers
    • Fixed an error when trying to download invalid attachments on some Exchange servers
    • Various fixes and improvements
    • Attachments!
    • View, create, and edit attachments on iCloud and Exchange
    • View attachments on Google Calendar
    • Travel Time!
    • Receive notifications when you need to leave to reach an event on time
    • Define travel time so you can plan how long it will take to reach an event
    • Fantastical will now combine identical events that are on multiple calendars (this can be disabled in the preferences)
    • Undo and redo adding, editing, and deleting events and reminders
    • Facebook push updates shows new and updated events immediately
    • Click “more.” on a busy day in the Month view to show more events and reminders
    • Customize the number of weeks shown in the month view
    • Include a message when responding to Google Calendar invitations
    • The number of guests of invitees is now shown on Google Calendar invitations
    • Forward invitations to other people on Exchange accounts
    • Click and hold on the Accept, Decline, or Maybe buttons to respond to an Exchange invitation without sending a message to the sender
    • Anniversaries from contacts show the year of the anniversary, if available
    • Facebook events in secret groups are now shown
    • Various fixes and improvements
    • iCloud will require two-factor authentication and an app-specific password on June 15. This update contains instructions to set up two-factor authentication and generate an app-specific password. Your iCloud account will stop syncing if you do not take action.
    • Can now set categories on Exchange tasks
    • Performance improvements in Day and Week views
    • Smoother horizontal and vertical scrolling in Day and Week views when using a Magic Mouse
    • VoiceOver: Left sidebar is now a separate group to simplify navigation
    • Fixed not being able to respond to invitations when connecting to Kerio Connect over Exchange
    • Fixed default all-day alerts not being saved in some situations
    • Fixed reminders on Exchange accounts not being deleted on the server
    • Various fixes and improvements
    • Fixed a potential hang when loading certain recurring events
    • Fixed events appearing offset in some time zones
    • Fixes when using quotes to perform a literal search
    • Improved matching when searching for conference rooms on a CalDAV server
    • Various fixes and improvements
    • Fixed birthdays sometimes appearing duplicated when changing time zones
    • Fixed a crash with some Exchange delegates
    • Improved handling of all-day recurring events
    • Workaround for a sporadic 403 error appearing for some iCloud users
    • Added support for Google's new login requirements
    • Press option while right-clicking on an invitation in the invitations section to ignore all pending invitations
    • Can now create events that repeat every month on the 1st through 20th weekday (for iCloud, Google, and other CalDAV accounts)
    • Mail events using Newton when it is set as your default email reader
    • Performance improvements with very large calendars
    • Improved app launch time with large numbers of birthdays from Contacts
    • Fixed an issue with some recurring events repeating one time too many or one time too few
    • Fixed an issue with event invitations sometimes being modified when viewing them
    • Fixed creating an invitation on a delegated Exchange calendar not sending emails to the invitees
    • Fixed a potential crash when replying to Facebook events
    • Fixed Fantastical not launching on versions of macOS El Capitan 10.11 through 10.11.4
    • Various fixes and improvements
    • Added Copy Day as Text to Edit menu to copy the schedule for a day as text (press the option key to Copy Week as Text)
    • Dragging from the left edge of the window will reveal the sidebar if it has been hidden
    • Links in an event's location are now clickable
    • Fixed not being able to paste some text into the URL field
    • Improved compatibility with Wacom tablets
    • Improved account setup with some CalDAV servers
    • Various fixes and improvements
    • Improved reliability when syncing Office 365 accounts
    • Pressing the option and shift keys while checking a calendar when managing calendar sets will disable all calendars except for the checked calendar (this makes it easier to create a calendar set with just one calendar)
    • Fixed a case where the first instance of a recurring event could appear twice
    • Various fixes and improvements
    • Touch Bar support for the new MacBook Pro
    • New Add Detected Invitees option (⌘⌥⇧I) to automatically add invitees detected in a sentence (for example, "Lunch meeting with John tomorrow at 12:30pm")
    • Added option to complete reminder when clicking and holding on the Snooze button of a Reminder notification
    • Fixed dragging reminders without a due date from the Reminders section into the calendar view
    • Minor performance improvements in the Month view
    • Fixed visual glitch when using Graphite theme on macOS Sierra
    • Various fixes and improvements
    • macOS Sierra (10.12) compatibility
    • Fantastical 2 now requires macOS El Capitan (10.11) or macOS Sierra (10.12)
    • Hide, show, and resize the sidebar in the full calendar window
    • Set a different default calendar and reminder list for each calendar set
    • Improved Facebook support: faster updates, accept or decline invitations, and set alerts for upcoming events
    • Improved Office 365 login support for accounts that use two-factor authentication or a single-sign-on service
    • Press control and shift and hover over overlapping events in the Day or Week view to quickly view more details
    • Press control and an arrow key to reschedule a selected event or reminder
    • Added support for mouse scroll wheels in the Day, Week, Month, and Year views
    • Added option to not notify the organizer of an Exchange invitation when deleting the invitation
    • Various fixes and improvements
    • Mail events using Mailplane when it is set as your default email reader
    • Printing a very long list of events on a single day will now print across multiple pages
    • Fixed not being Smart Driver Care Pro Crack LicenseCode2021 - Free Activators to delete instances of a recurring floating time zone event
    • Fixed an issue where Google push updates could stop working on some networks after waking from sleep
    • Fixed birthday alerts not appearing in some situations
    • Fixed an issue where event details wouldn't appear immediately when opening an ics file
    • Fantastical will now show an error if it detects a problem with its database and will automatically try to repair it
    • Various fixes and improvements
    • Added option to ignore shared calendar notifications on shared iCloud calendars
    • Added option to export an entire calendar as an ics file
    • Launching Fantastical now shows alerts that should have appeared recently (but couldn't since Fantastical wasn't running)
    • Improved importing certain types of recurring events from ics files
    • Improved compatibility with Airmail 3
    • Various fixes and improvements
    • Chinese lunar birthdays are now shown on the Birthdays calendar
    • Improved searching for Google resources and rooms
    • Fixed an issue where viewing some days in the week view could crash
    • Fixed an issue where Google push updates could stop working
    • Various fixes and improvements
    • Support for Google Apps rooms and resources when adding invitees (Fantastical will ask you to log in to your Google Apps account to enable this new feature)
    • Added support for Public Folders on Exchange
    • New option to duplicate events as a reminder, or duplicate reminders as an event (Edit menu > Duplicate as Event or Duplicate as Reminder)
    • Improved layout in Day and Week views when there are many overlapping events
    • Added option to hide reminders when printing
    • Added Cut, Copy, and Paste to contextual menus
    • Can now drag and drop items onto the list to reschedule them
    • "No response requested" events on Exchange are now handled better
    • Changing invitees for an Exchange event will now ask if the update should be sent to all invitees or just the changed invitees
    • Fixed an issue where some Exchange accounts wouldn't sync on OS X Yosemite
    • Improved compatibility with Exchange Server 2007 and Kerio Connect
    • Accessibility improvements
    • Various fixes and improvements
    • Improved reliability of Exchange account setup
    • Fixed some Exchange accounts showing a "GetUserConfiguration (Categories)" error
    • Fixed sometimes asking to save a recurring event when viewing it and not making changes
    • Changing an event between all-day and timed will update the alerts more naturally
    • Fixed event cancelation notifications appearing even if Ignore Alerts was enabled for the calendar
    • Fewer Exchange errors are shown if using a corporate Exchange account while not the corporate network
    • Prompts about untrusted certificates are shown less frequently (such as when you're connecting to airport or hotel Wi-Fi)
    • Improved compatibility on OS X Yosemite
    • Various fixes and improvements
    • Native Exchange support (respond to invitations, free/busy lookup, people lookup, and more!)
    • View availability of attendees, if supported by the server (not supported by iCloud)
    • Printing
    • iCloud shared calendar notifications
    • Invitee response notifications when someone accepts or declines your invitation
    • Google Hangout links are now shown with Google Apps accounts
    • Push for Google accounts shows changes immediately
    • Receive suggestions from Google Contacts when adding invitees
    • Location suggestions now appear as you type in sentences for new events
    • Multiple selection (move and delete multiple items at once)
    • Drag and drop the preview to reschedule events and reminders as you're creating them
    • Second time line with custom time zone for day and week views (Thanks, Hamid!)
    • Added preference to start month view on the current week
    • Selected date is now highlighted in week and month views
    • Improved year view makes it easier to see very busy days
    • Faster search when using calendars with large numbers of recurring events
    • Importing events from .ics files will now add default alerts to the imported events
    • Set the refresh rate of individual subscribed calendars
    • Incorrect password errors are no longer persistent
    • Use Apple Mail or Airmail to send event invitations and responses when using a CalDAV server that doesn't support server-side invitations
    • Mail events using Airmail when it is set as your default email reader
    • General performance improvements throughout the app
    • Various fixes and improvements
    • Improvements for text alignment on Retina displays
    • Improved search speed
    • Fixed a potential crash when some servers return invalid data
    • Fixed an issue where the new event preview would get stuck in the week and month views
    • Fixed a visual glitch in the date picker when region is set to Canada
    • Fixed a visual glitch in the list for certain Japanese events
    • Fixed editing events with zero duration on Google Calendar
    • Fixed an issue with the mini window when plugging or unplugging an external display
    • Various fixes and improvements
    • Fixed a situation where some accounts wouldn't update in the background automatically
    • Fixed dates for contacts that were incorrectly showing up on the Anniversary calendar
    • Fixed an issue where searching events with hyphens in the title wouldn't return the correct results
    • Various fixes and improvements
    • Various performance improvements
    • Canceled event invitations are now shown as notifications
    • Contextual menus for events and reminders can now be shown when using VoiceOver
    • Fixed an issue where new invitations sometimes wouldn't appear in the invitations section
    • Fixed an issue where all-day repeating events could appear on an extra day due to daylight Microsoft Office 365 Crack 2021 saving time
    • Fixed a potential hang when editing recurring events from the mini window
    • Fixed a problem with changing days when using a Japanese calendar
    • Fixed an issue creating events when using a Japanese calendar
    • Various fixes and improvements
    • Various fixes and improvements
    • Added option to set events as public or private on Google Calendar
    • Using the keyboard shortcut (command-E) to show details now auto-selects the notes field
    • Improvements to Split View when using OS X El Capitan
    • Added options to Send Email and Show Contact Card to invitees when adding a new event
    • Accessibility improvements to reminders in Day, Week, and Month views
    • Can now mark invitees to events as optional when adding new invitees
    • Various fixes and improvements
    • Ability to scroll to a specific day or week in the Week and Month views when using a trackpad
    • Reminders now appear in the Day, Week, window reflector Month views
    • Reminders can now be organized by list
    • Cut, copy, and paste events and reminders
    • Added Dock app icon badge preference
    • Additional options for Menu bar icon preference
    • Text size setting now adjusts the text size in the Day, Week, and Month views
    • Added Extra Small and Huge text size options
    • Arrow keys can now navigate in the Day, Week, and Month views
    • Invitee autocomplete now includes other users on CalDAV servers that support user lookup
    • Improved drag-and-drop when dragging events or reminders to the Finder
    • Use a pinch-and-zoom gesture to change the number of hours in the Day and Week views
    • All-day section in Day and Week views now shows more events
    • Added Message with Sound alerts for birthdays
    • Drag-and-drop URLs or text on event or reminder details to change the URL or note
    • Added preference to disable going to today after adding new items
    • Performance improvements when loading events with huge numbers of invitees
    • Fixed an issue where the incorrect date would sometimes be shown when opening Fantastical
    • Fixed an issue where times could appear shifted in the Day and Week views
    • Fixed an issue where alerts couldn't be removed on Google Calendar
    • Fixed an issue where a single instance of a recurring invitation wouldn't appear in the pending invitations section
    • Fixed an issue where some invitations imported from .ics files didn't allow responding to them
    • Various fixes and improvements
    • Various fixes and improvements
    • Added pop-up calendar when editing start and end dates
    • Added time picker to quickly choose an end time when editing an event
    • Added time zone pull-down menu (when time zone override is enabled)
    • Quickly cycle through detected invitees by pressing command-shift-I while entering an event (type in a sentence such as "Lunch with John" then press command-shift-I)
    • Creating events from OmniFocus now includes a URL linking back to OmniFocus
    • Creating events from Mail now includes a URL linking back to Mail
    • Various fixes and improvements
    • Fantastical 2.0.5 was replaced by 2.0.6 due to a critical bug
    • Added pending invitations section to view all incoming invitations
    • Added new appearance for birthday events
    • Option-dragging in the week view now quickly creates an event that repeats multiple days at the same time
    • Added option to set an event's free or busy status
    • Added support for dragging items from OmniFocus into Fantastical to create an event
    • Added support for dragging text from other apps into Fantastical to create an event
    • Alerts for calendars that aren't editable can now be disabled
    • Default snooze duration can now be changed by clicking and holding on the Snooze button and selecting a different snooze interval while holding the option key
    • Multiple invitees in the event details can now be copied
    • Option-clicking an alert notification will now dismiss all other alert notifications
    • Opening .ics files with canceled meetings will now cancel existing meetings if necessary
    • Fixed crash on launch that could occur when loading subscriptions with invalid data
    • Fixed an issue where hours in the day view would sometimes not line up correctly after exiting full screen
    • Fixed an issue where clicking in event details wouldn't work correctly with Force Touch trackpads
    • Various fixes and improvements
    • Added "Manage Delegates" button for Google accounts
    • Fixed duplicate alarm notifications sometimes appearing
    • Fixed alarms sometimes appearing delayed when waking from sleep
    • Fixed an issue where recurring events in subscriptions wouldn't appear
    • Fixed the mini window appearing incorrectly in some instances on small screens
    • Reduced CPU usage when syncing large calendars
    • Fixed changes made while offline sometimes not being uploaded correctly
    • Password-protected subscriptions now prompt for the password
    • Can now snooze events until the start time
    • Compatibility fixes with certain CalDAV servers
    • Fixed Exchange events not snoozing correctly
    • Fixed sign in issues with Google Apps accounts that use Okta
    • Various fixes and improvements
    • Improved iCloud account setup when entering an incorrect password
    • Faster loading of Exchange & local calendars
    • Improved account setup when connecting to CalendarServer and OS X Server
    • Today Widget now shows only upcoming events if there isn't enough room for a complete schedule
    • Shared and delegated calendars are now marked in the Calendar Preferences
    • Fixed a potential crash when adding a Google account
    • Fixed completed Exchange reminders always appearing in the Reminders List
    • Fixed search not returning local and Exchange results consistently
    • Fixed a 404 error when trying to connect to ownCloud servers
    • Fixed an issue where editing alerts on Google Calendar would show an error
    • Sorting by priority in the Reminders List is no longer backwards
    • Fixed an issue showing canceled events that have no title
    • Fixed alerts for declined events appearing sometimes
    • Fixed an issue when TextExpander activated while typing into the input field
    • Fixed an issue where changing a calendar's color wouldn't take effect immediately
    • Various fixes and improvements
    • Fixed an issue where Fantastical 2 could crash when setting up accounts
    • Fixed a problem where some events would not appear
    • Various fixes and improvements
    • Various fixes and improvements
    • This is the final release for Fantastical 1 and support has now officially ended
    • Better handling of app-specific passwords for iCloud accounts using two-step verification
    • Fixed prompt for Google account password appearing for some users
    • Various fixes and improvements
    • Fixed a problem where Fantastical would not launch on OS X Snow Leopard
    • Fixed a problem where clicking Fantastical's icon would temporarily show the incorrect date
    • Fixed a problem where disabled accounts would appear in Fantastical
    • Fixed a potential crash when encountering invalid event data
    • Fixed not being able to interact with the server password prompt when using VoiceOver
    • Various fixes and improvements
    • Various fixes and improvements
    • Various fixes and improvements
    • Fixed an issue where the due time would reset incorrectly when completing a recurring reminder
    • Reminders are now shown as overdue only when the due time passes, not at the beginning of the day
    • Various fixes and improvements
    • Fixes a crash on launch that occurred with certain configurations
    • Various fixes and improvements
    • Reminders now have due times!
    • Fixed a problem where errors would appear when using iCloud
    • Fixed an issue where events sometimes wouldn't update from Outlook
    • Fixed a problem where Fantastical would appear partially offscreen when using multiple displays on OS X Mavericks 10.9
    • Fixed a potential hang when creating events with invitees on OS X Mavericks 10.9
    • Various fixes and improvements
    • Various fixes for OS X Mavericks 10.9
    • Fixed date highlight when creating events that span multiple dates
    • Other bug fixes and improvements
    • Various fixes and improvements
    • Fixed a bug where email alarms might not show the correct email address on OS X 10.8
    • Fixed a bug where the input area would get resized incorrectly when typing in certain sentences
    • Fixed a bug when using non-Gregorian calendars
    • Fixed a bug in search when using /calendarname
    • Various fixes and improvements
    • Pressing return in the location field now adds the event instead of adding a new line
    • Fixed the event/reminder switch not respecting user settings
    • Fixed an issue where Fantastical could hang at startup
    • Fixed an issue with all day events when changing the system's time zone
    • Fixed a situation where the new event preview in the calendar could get stuck "on"
    • Fixed a bug where entering something like "task laundry" would create an event instead of a reminder
    • Fixed a bug where clicking URLs sometimes didn't work
    • Fixed a bug where /calendarname would choose disabled calendars instead of enabled calendars
    • Fixed a bug adding events to certain calendars in Outlook
    • Fixed some parser issues
    • Various fixes and improvements
    • Specify the calendar for new events by adding "calendar [calendar name]" (e.g. "Lunch tomorrow at 1pm calendar home")
    • Disabled delegated accounts are no longer included in the calendar list
    • Date pickers now autocomplete two-digit years (typing 13 will autocomplete to 2013)
    • Events now update more quickly when using Microsoft Outlook
    • Fixed a hang when loading subscribed calendars with invalid events
    • Fixed details window disappearing when a search is active
    • Fantastical no longer tries to stay active when switching Spaces
    • Minor fixes and improvements to the parser
    • Various fixes and improvements
    • Fixed crash when using Outlook
    • Fixed crash when editing reminders
    • Fixed "Last selected calendar" preference not sticking
    • Improved handling of quoted text when entering sentences
    • Dark colored calendars are now more visible in the event list
    • Various fixes and improvements
    • Improved search speed
    • Updated Daylight Savings Time information for some countries
    • Fixed compatibility issues with BusyCal 2
    • Fixed the date in the color icon on Retina displays
    • Fixed an error that could occur when editing an event that is duplicated on multiple calendars
    • Fixed attendees sometimes not auto-completing
    • Fixed the event details sometimes getting reset while editing an event
    • Various bug fixes and other improvements
    • Improved search speed
    • Improved recurring reminder creation
    • Delete button now works when editing an item
    • Syncing fixes for Google Calendar on Mountain Lion
    • Fixed some cases where editing recurring event dates would result in incorrect dates
    • Fixed an error where new events could attempt to get added to a read-only calendar
    • User interface sounds now play through the Sound Effects audio output
    • Various bug fixes and other improvements
    • OS X Mountain Lion compatibility
    • Enhanced for the MacBook Pro with Retina display
    • Added support for simple repeating reminders
    • Pressing the space bar with a selected reminder now toggles the completion state
    • Improved performance for users with thousands of reminders
    • Fixed error that could appear when loading reminders
    • Fixed a hang when completing certain repeating reminders
    • Fixed a problem when setting the next due date of certain repeating reminders
    • Fixed a potential problem for iCloud users who have a pre-MobileMe account that was originally set up with
    • Various bug fixes and improvements
    • Completed reminders are now hidden by default
    • Completed reminders are now automatically hidden after 5 minutes rather than 8 hours
    • Fixed an issue where the Fantastical icon would appear blank in the menu bar
    • Fixed a scenario where reminders with long titles wouldn't expand to multiple lines properly
    • Fixed a problem where Fantastical was unable to load calendars from Entourage
    • Various bug fixes and improvements
    • Want to try Fantastical again for free? All trial periods have been reset so you can use Fantastical for free for two weeks.
    • Reminders! Create, edit, and view iCal and iOS reminders in Fantastical!
    • Outlook: Editing or deleting an event with invitees now sends an update notice to the invitees
    • Various bug fixes and improvements
    • Fixes a potential crash on French systems
    • Fixes past events not dimming correctly sometimes
    • Fixes a bug where some recurring events would not appear when using Outlook
    • Various minor fixes and parsing improvements
    • Restores iCloud syncing
    • Other minor fixes and improvements
    • This update will prompt you for access to your Keychain again. This is necessary in preparation for Gatekeeper.
    • The event list can now be resized vertically by dragging the bottom edge of Fantastical (OS X Lion only)
    • Search now includes event notes
    • Tomorrow now appears as "Tomorrow" in the event list rather than the actual day
    • Typing d/h/m in the alarm interval field now sets alarm details quickly
    • Added Australian time zones
    • Improved handling of IDN URLs
    • Improved URL parsing
    • Subscriptions now sync using iCal's refresh intervals
    • Fixed an issue where newly-added accounts sometimes wouldn't sync in Fantastical
    • Fixed an issue some events would fail to update for Google accounts
    • Fixed an instance where Fantastical could hang or run slowly
    • Fixed some crashes
    • Added a warning if Fantastical is moved while running
    • Added a warning if Fantastical's code signature becomes invalid
    • Minor localization improvements
    • Minor date and recurring event parsing improvements
    • Various other improvements and bug fixes
    • Fixed a crash with certain types of subscribed calendars
    • Fantastical is now fully localized for French, German, Italian, and Spanish and automatically detects the language of your event regardless of your OS X language settings!
    • Improvements to recurring event parsing (such as "Soccer practice every Tuesday and Thursday at 5pm" or "Lunch every Tuesday until 2/5")
    • Timed events for today that have passed are now dimmed
    • Event end times are now shown in the event list
    • URLs are now automatically detected when entering an event
    • Links in notes are now clickable
    • Fantastical no longer shows accounts that are disabled in iCal
    • Subscribed calendars are now automatically updated in Fantastical
    • Improved compatibility with proxy servers
    • Fixed subscriptions appearing duplicated in rare cases
    • Fixed the Fantastical service not working if Fantastical wasn't already open
    • Fixed a problem with sending invitations when using an Exchange calendar in Outlook
    • Various parsing improvements
    • Various bug fixes and improvements
    • Increased maximum number of alarms to 10 when adding new events
    • Unused Mail To Do calendars are no longer shown
    • Fixed calendar week calculation in some situations
    • Fixed a problem where all day events could appear on the wrong day in certain time zones
    • Fixed errors that could occur when editing recurring events
    • Fixed local calendars sometimes not appearing in the preferences
    • Fixed a rare problem where some recurring events would not appear
    • Fixed some problems when encountering corrupted or invalid event data
    • Fixed a potential crash when changing the system time zone
    • Various additional bug fixes and improvements
    • Edit and delete events!
    • Add and edit notes for your events!
    • iCloud calendar support
    • Multiple all-day events are now grouped by calendar and sorted by event name
    • Double-clicking an event now starts editing (Option-double-clicking an event opens it in the default calendar app)
    • New events now automatically set the start date to the selected date on the calendar
    • Command-control-A now toggles anchor mode on and off
    • Anchor mode now persists across launches
    • Outlook events are now colored by category
    • Fixed an issue where duplicate calendars could appear in preferences when using iCloud
    • Fixed an issue where a password dialog could appear when you restarted your Mac
    • Fantastical no longer uses the discrete GPU when using a 2010 or 2011 MacBook Pro with OS X Lion
    • Fixed an error that sometimes occurred when inviting people to an event on OS X Lion
    • Fixed a hang that could occur when iCal is launched in full-screen mode on OS X Lion
    • Fixed tabbing through the alarm fields when full keyboard access is enabled
    • Fixed some all day events not being shown in search results
    • Fixed extremely long event titles appearing incorrectly in event details
    • Additional stability fixes for Entourage and Outlook
    • Reduced potential for hanging when searching
    • Sync error messages now appear when there's no network connection
    • Time zone fix for Chile
    • Various CalDAV improvements
    • Various additional bug fixes and improvements
    • OS X Lion compatibility
    • OS X Lion only: Swipe two fingers left or right on the calendar to change months (hold option key while swiping to change years)
    • Added "Last selected calendar" option to default calendar preferences
    • Added color menu bar icon preference
    • Fixed an issue where 24-hour times were sometimes parsed incorrectly
    • Fixed an instance where non-Gregorian calendars would calculate incorrect dates
    • Parsing engine fixes
    • Various bug fixes and improvements
    • Trial reset: Try Fantastical for 14 more days!
    • BusyCal support! Note: Your calendars must be added to iCal.
    • Support for moving the menu icon with a menu extra. Please see the FAQ for more info.
    • Command-I shows the invitee pop-up for people detected in OS X's Address Book
    • Shift-up/down arrow keys change weeks in the calendar
    • Fixed an issue when specifying a calendar with /calendar at the beginning or end of a sentence
    • Improved responsiveness for some users with Outlook
    • Better handling of events with no title
    • Date handling improvements
    • Parsing engine improvements
    • Various improvements and bug fixes
    • Auto-alarms now allow adding multiple alarms
    • Added a custom URL handler so apps like Alfred and LaunchBar can send sentences directly to Fantastical
    • Improvements to CalDAV
    • Improvements to appearance of dates with certain date formats
    • Improvements to sentence parsing
    • Slightly increased the maximum height of the event list
    • Fantastical updates immediately when changing locale formats in System Preferences
    • Fixes a problem when inviting attendees to events
    • Improved functionality, speed, and stability when using Entourage or Outlook
    • Various bug fixes and improvements

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McDonald’s Corp was founded in 1955 in Illinois, US, as McDonald’s Systems Inc, opening its first franchised restaurant in Des Plaines. McDonald’s was the first real exponent of the fast food principle, trading on a platform of limited menu choice, fast service, high volumes and low prices. This strategy allowed the company to develop swiftly, which it achieved through issuing franchises. Franchising became a core component of expansion strategy not only for McDonald’s but also for fast food as a whole.  The first overseas unit was opened in Canada in 1967 and the company established its International Division in 1969. The company expanded into Japan, Germany and Australia in 1971 using the same detailed formula established in the US, after the failure of several attempts to adjust menus to local tastes.  (Vignali, 1999; Rowley, 2004; Blackhurst, 2005) Soon after, McDonald’s also entered France and the UK. These six overseas markets remain the core of McDonald’s international business and together with the US account for around 80% of total sales.

By 1968, the chain comprised 1,000 units, which rose to 5,000 units by 1978. By 2001, the company operated around 30,000 units worldwide. Whilst keeping menus limited, McDonald’s diversified its range from its original hamburgers and cheeseburgers. In 1964, the company launched its Filet-o-Fish sandwich, followed by signature burger the Big Mac in 1968, Happy Meals in 1979 and Chicken McNuggets in 1983. (Keynote, 2003; Leitch; 2004) While the majority of sales remain concentrated on burgers and fries, drinks and desserts are important and the brand periodically experiments with other menu additions, such as salads and local specialities. McDonald’s currently gearing up for the introduction of a new salad range in 2006.

The late-1990s saw McDonald’s shift its focus, as burger fast food, especially in the US, seemed dangerously crowded and mature. Consequently, McDonald’s focused on diversification, introducing new menu items and aiming to attract a more adult demographic, while retaining its core consumer base of children. 2000 saw the introduction of salads, low-fat desserts and a wider choice of chicken and fish burgers. The company also began to relax the McDonald’s formula, introducing more regional menu Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free and experimenting with new formats, such as cafés and kiosks. This strategy of diversification also resulted in a number of acquisitions during the review period, seeing a shift away from its traditional single-brand focus. In 1998, McDonald’s purchased London-based coffee chain Aroma and in 1999 and 2000 McDonald’s purchased US chains Donatos Pizzeria (Ohio based), Mexican self-service cafeteria brand Chipotle (Denver based) and Boston Market with an emphasis on “home-cooked meal” style fast food.

McDonalds Business Strategy

Beyond acquisitions, McDonald’s also made a series of strategic investments. In February 2001, McDonald’s acquired a minority interest (33%) in the British sandwich chain Pret a Manger. In 2002, McDonald’s formed a joint venture with Fazoli’s, a fast casual Italian restaurant concept based in Lexington, Kentucky, to develop 20-30 Fazoli’s restaurants in the US. (Leitch; 2004) This also gave McDonald’s the option to purchase the entire company at a later date. The company also opened its first multibranded unit, offering Boston Market, Donatos and McDonald’s. However, these acquisitions did not prove wholly successful. In 2002, the company experienced a difficult year, culminating in its first ever quarterly loss. This poor performance was partly due to weak economies in Latin America and APMEA (Asia-Pacific, Middle East and Africa) and to increasing competition in mature US and Western European fast food. However, the company also felt that its strategy of brand diversification was diluting its focus on core plex media server full cracked - Crack Key For U McDonald’s. In 2002, Aroma was sold to Caffè Nero and in 2003 McDonald’s sold Donatos Pizzeria back to its founder Jim Grote and exited the joint venture with Fazoli’s. It closed down all Donatos outlets outside of the US and also closed down all Boston Market restaurants outside the US. (Rowley, 2004; Blackhurst, 2005)

While McDonald’s currently retains its minority interest in Pret a Manger, it no longer appears to have its previous interest in internationally expanding the brand. McDonald’s originally sought a buyer for the 13 Pret a Manger stores operating in Japan before eventually closing them. McDonald’s stated in 2006 that a decision was yet to be made concerning its remaining Chipotle and Boston Market brands. The McDonald’s brand was therefore the focus for growth in 2003 and the company returned to strong growth of 11% in system-wide sales over the previous year. In September 2003 the company launched its “i’m lovin’ it” brand campaign, an unprecedented, multi-dimensional, global brand campaign. The slogan is designed to help the brand connect with customers around the world. This launch was followed in December 2003 by the unveiling of new global packaging featuring images of people enjoying life’s simple pleasures. Conversion of all packaging in McDonald’s 35,000 restaurants worldwide is expected to be complete by late-2006.  Also, in November 2003 McDonald’s announced a new multi-category licensing initiative called McKids. The new McKids retail line will feature top quality, action-oriented toys, casual contemporary clothing, interactive videos and books and will be rolled out in 2006. This innovation is indicative of the company’s current creative focus on marketing the McDonald’s brand.

Early 2006 saw the company focusing on menu innovations and marketing. It signed a multi-year agreement with NBA superstar Yao Ming to act as brand representative. Following much publicised consumer and government concerns regarding obesity, McDonald’s also announced that it will be discontinuing its super size option on meals, although it stated that this was intended to standardise product offerings globally. The brand also announced a new range of salads, which will be rolled out over the course of 2006. In Spring 2006, the company launched a number of initiatives in keeping with its new balanced lifestyles platform which focuses on three key areas: food choice, education and physical activity. One of the key components is Go Active! to be tied in with McDonald’s sponsorship of the Athens 2006 Olympic Games. Olympic themed-promotions continued with its collaboration with AT&T Wireless to introduce the Olympia Trivial Game, using text messaging. So far it is the largest mobile marketing promotion of its kind in the US. The company also announced its Olympic Champion Crew Team, selected from its global pool of employees to serve at the company’s three full-service restaurants at the Athens 2004 Olympics. (Beverland, 2005; Royle, 2005;Perry, 2005)

In addition, a number of new marketing relationships were established with entertainment companies, such as Sony for its Big Mac Meal Tracks promotion in six selected countries, and Warner Home Videos for Ronald McDonald’s videos and DVDs, release in 2006. In 2004 the company have celebrate its 50th anniversary since Ray Kroc opened his first restaurant in Illinois. The company is gearing up to this important year, and announced a new flagship design in one of its most profitable outlets in Chicago.

Principle Activities

McDonald’s Corp’s prime focus is operating and franchising McDonald’s restaurants in burger fast food. McDonald’s restaurants serve a value-priced menu in more than 100 countries around the world with a restricted number of menu choices. McDonald’s also operates the McCafé format in many larger outlets. It is also currently testing the McDonald’s with the Diner Inside concept in the US. The company also operates Boston Market in fast food and Chipotle Mexican Grill in the fast casual segment in the US and has a minority ownership interest in UK-based bakery fast food Pret a Manger. It also operates two 4-star hotels in Switzerland through Golden Arches Suisse SA and its brand, Golden Arches. (Blackhurst, 2005)

The review period saw McDonald’s first diversify and then contract its business focus. It acquired the Aroma coffee-shop chain in the UK prior to selling it in 2002 and the Donatos Pizzeria business in the US prior to selling it in 2003. In 2003, the company also exited a joint venture with Fazoli’s fast casual Italian restaurant. The fate of Boston Market and Chipotle remains undecided currently, although Boston Market will be trialled as part of a co-branding initiative alongside McDonald’s. (Sweney, 2004)

Organisational and Geographic Structure

McDonald’s divisional breakdown is as follows:

  • US
  • Europe
  • APMEA (Asia-Pacific, the Middle East and Africa)
  • Latin America
  • Canada

McDonald’s management structure witnessed a structural change in 2001, when Asia-Pacific, the Middle East and Africa grouped together as APMEA. This year also saw the introduction of a separate segment covering Partner Brands and comprising Aroma, Boston Market, Chipotle and Donatos Pizzeria. However, from 2003 McDonald’s opted to focus more on its core brand and as it had shed a number of these brands it removed the Partner Brands segment, replacing it with a less specific segment named “Other”. (Ritson, 2004) In October 2001 McDonald’s US division was reorganized under three divisions, creating 21 new regions from the current 37. (Kotler, 2003) This enabled the division to combine staff functions and improve efficiency. Each region is led by a general manager, whose team reports directly to them. Each region also has a vice president of quality, service and cleanliness. The restructuring freed up operations consultants to spend more time in restaurants, helping owner/operators and restaurant managers to deliver a better restaurant experience to customers.

Number of Units and Employees

McDonald’s increased units and employees strongly overall during the review period, with unit volume growing by 18% and employees by 33%. However, this growth was largely limited to the first half of the review period. In 2003 units remained almost static and employee numbers increased by only 1.5%. In connection with its restructuring in 2001, McDonald’s eliminated approximately 850 positions. 700 were shed in the US and 150 in international markets. However, employee numbers initially continued to grow as the company acquired new brands and expanded its offering. (Rooney, 2005; Arndt, 2004; Boyle, 2004)  This slowdown in unit and employee growth in 2002 and 2003 was a key strategy for the company, which claimed it was making a deliberate shift from growing by being bigger to growing by being better. In 2002, McDonald’s registered US$302 million in pre-tax charges related to the closure of 751 under-performing restaurants primarily in the US and Japan, but also in Europe and Latin America. (Royle, 2005)The outlets that were closed mainly had negative cashflows and/or very low annual sales volumes. (Blackhurst, 2005) The company continued its pruning and in 2003, closed about 50 strategically selected restaurants in Latin America, although this was less than the 135 outlets it initially planned to close prior to a reassessment of the region. (Leitch; 2004; Sweney, 2004; Ritson, 2004; Gray, 2003)

Corporate Strategy

Overview of Business Strategy

McDonald’s moved through two distinct company strategies during the review period, shifting its focus from growing through becoming bigger to growing through becoming better.  During the first half of the review period, it focused on growth through adding new restaurants, with associated high levels of capital expenditures and increasing levels of debt financing. It also diversified its offering by acquiring new brands, in response to the increasing maturity of US fast food. This strategy combined with challenging economic conditions and increased competition to adversely affect growth. (Beverland, 2005) In 2003, McDonald’s introduced a comprehensive revitalization plan to increase McDonald’s relevance to consumers and improve financial discipline. It focused on adding more customers to existing restaurants. This is aligned around its customer-focused Plan to Win, designed to deliver operational excellence and leadership marketing. This Plan contains aggressive goals and measures for success based on the five drivers of exceptional customer experiences:

  • People: the use of well-trained and friendly servers and management.
  • Products: the right range of products available.
  • Places: restaurants must be clean, contemporary and welcoming.
  • Prices: prices must cover an affordable range.
  • Promotions: promotions must resonate with key consumer groups.

The company’s short-term goal is to fortify the foundation of its business but its long-term goal is to create a differentiated customer experience with brand loyalty and sustained returns. To enable this it introduced its multi-level marketing campaign “i’m lovin’ it”, accompanied by new global packaging to be introduced in 2006. It introduced more frequent outlet evaluations by company personnel, independent mystery shoppers and customer research to evaluate performance. (Perry, 2005)

McDonald’s eliminated projects not directly impacting customer experience and narrowed its non-McDonald’s brand activities in 2003. This saw it sell Donatos and its Japanese Pret a Manger outlets. It also extricated itself from the joint venture with Fazoli’s and closed all international Boston Market outlets. (McDonald, 2003; Bryman, 2004) It has announced no plans as yet to divest Chipotle or Boston Market and a dual-branded Boston Market/McDonald’s outlet is planned for trial in Chicago mid 2006 and if successful, may secure its future within the McDonald’s brand portfolio. 2004 and 2005 also saw the company close a large number of under-performing outlets and streamline its international operations. It withdrew from a handful of underperforming markets and closed a considerable number of outlets in the US, Japan and Latin America. It remains committed to growing internationally but now intends to do so by focusing on key countries such as the US and Australia, with growth in these countries hopefully boosting awareness in other countries. McDonald’s has aimed to improve productivity around the board. It increased service speed by making restaurants more competitive by reorganizing the kitchen, front counter, and drive-through zones. It also streamlined its product line by removing certain sizes and slow-moving pieces.

 The new strategy bore fruit in 2005 with excellent growth. McDonald’s growth targets for 2006 and beyond are:

  • Annual sales and earnings increases of 3-5 percent for the whole scheme (constant currencies).
  • A 6-7 percent annual increase in operating revenue (constant currencies).
  • Over 15% annual return on additional resources spent (constant currencies).

Consumer Foodservice Operations

Brand Portfolio

The review period initially saw McDonald’s expanding its brand portfolio in response to the threat of declining burger sales, prior to contracting its portfolio once more to focus on reinventing its core eponymous brand. Acquisitions saw it expand into pizza with US brand Donatos, specialist coffee shops with UK brand Aroma, home-style fast food with US brand Boston Market and Mexican fast casual with US brand Chipotle Mexican Grill. Meanwhile, the company also invested in Italian fast casual full-service restaurants with a joint venture in Fazoli’s and in premium sandwiches with an investment in UK brand Pret a Manger. The introduction of a single-brand focus in 2005 resulted in the immediate streamlining of its portfolio. Donatos was sold and McDonald’s extricated itself from the Fazoli’s joint venture. Aroma had already been shed in 2004 and while McDonald’s retained a minority interest in Pret a Manger it closed a number of outlets in Japan. It also closed the international outlets Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free Boston Market and stated that the fate of Boston Market and Chipotle currently remains undecided with a planned co-branded Boston Market/McDonald’s test outlet planned for mid 2006. This leaves McDonald’s Corp able to focus on the McDonald’s brand, which it did with considerable success in 2005. Following a poor performance in 2004, with the company’s first ever quarterly loss, growth returned strongly in 2005 following its revitalization campaign.

Concept and Product Development

2000-2005 saw McDonald’s broadening its focus from burger fast food to incorporating a number of new brands, including Aroma, Donatos, Boston Market and Chipotle. However, following a poor performance in 2005 the company decided to switch back to a single-brand focus and concentrate on growing through improvements in its core brand rather than growing through being bigger in terms of units and brands. This resulted in the company shedding or reducing its interest in most brands other than McDonald’s and a rejuvenated approach to product development for its core brand.

“I’m lovin’ it”

A key element of its revitalization strategy was leadership marketing centered around its “i’m lovin’ it” campaign, launched in September 2005. This is an unprecedented, multi-dimensional and global brand campaign designed to connect with customers in a global, relevant and culturally significant way. The slogan is more than simply a tagline and was integrated into every aspect of the business from employee training to national sponsorships, promotions and all local street marketing. The slogan is intended to create an emotional bond with McDonald’s and focuses on how people live, what they love about life and what they love about McDonald’s. While the campaign is intended to reach an almost universal consumer base, the brand’s partnership with Justin Timberlake is primarily aimed at “teens” and young adults. Justin Timberlake was chosen, as he unusually possesses both huge mass appeal and a contemporary and fashionable image. Timberlake appeared in the launch advertisements for the “i’m lovin’ it” campaign and sings the theme line. McDonald’s also sponsored his European tour, which featured a song based around the campaign.

The second generation of “i’m lovin’ it” adverts was rolled out in May 2006 tailored to specific local markets. The company reported that consumer advertising awareness of the new global campaign reached 86% within the first six months.

In December 2005, McDonald’s unveiled new and innovative global packaging inspired by the “i’m lovin’ it” global brand campaign. This features images of people enjoying life’s simple pleasures and aims to further connect the brand with customers worldwide in a fresh and relevant way. Beginning in January 2006, the United States, Canada, and Latin America would be among the first markets to use the latest global packaging for adult serving bags and cold cups. All of McDonald’s 35,500 restaurants around the world are planned to be converted by late 2006. This represents the first time that McDonald’s has used a single set of brand packaging with a single brand message concurrently around the world. In November 2005, McDonald’s announced ambitious plans to introduce a major new multi-category licensing initiative called McKids. This retail line will feature quality, action-oriented toys, casual contemporary clothing, interactive videos and books. It is intended to reflect today’s active lifestyles and provide a contemporary approach to targeting children. It will unify all retail licensed products under one brand, with a single-focus look and vision. The new McKids brand will be introduced beginning in spring 2006 in the US, Canada, Mexico, Japan, China, Australia, Korea and Taiwan, with additional countries to follow.

Nutrition Comes to Fore

In August 2005 McDonald’s appointed a Director of Worldwide Nutrition to guide McDonald’s nutrition and active lifestyles initiatives. Following this, McDonald’s turned its attention to innovation healthy eating.  With obesity hitting dangerous levels in many markets and a lot of media and consumer attention in the connection between obesity and fast food eating, this is a hot topic right now. In 2004, two New York teens sued McDonald’s, alleging that dining at the fast food restaurant caused them to gain weight. Despite the passage of the Personal Responsibility in Food Use Act in March 2006, which prohibits people from engaging in comparable conduct, the possibility of regulatory intervention to restrict food advertising persists, with several countries proposing a “fat levy” on unhealthy foods. Many consumers are currently striving to lose weight or improve their diets and McDonald’s, like competitors, wants to be viewed as part of the solution, rather than as part of the problem. McDonald’s already offers Premium Salads in the US, the Salads Plus Menu in Australia, which features several products with 10g of fat or less and introduced healthier Happy Meal choices in 2005. In spring 2006, the company rolled out its Salads Plus Menu in Europe, introduced first in Germany, the UK and France with the aim of expanding to 16 countries in total by the end of the year. This represented the biggest shake-up to the company’s permanent menu in its history. Main course chicken salads, yoghurts, fruit, and organic milk were released in the UK and Germany at the end of March before being rolled out throughout the continent. French chef Olivier Pichot created the latest items at a McDonald’s culinary studio in Paris.

The company also stated that sales of Chicken McNuggets soared 35% since the company began making them with all-white meat to appeal to health-conscious consumers. In the UK, the company reduced the salt content of its Chicken McNuggets to appease government bodies and parental concern about children’s dietary intake. It also stated its commitment to providing customers with increased transparency of dietary information in-store, on packaging (including tray liners) and on the internet. However, further changes are imminent. Over the course of 2006, super sized fries and drinks will be phased out across McDonald’s units except in certain promotions, although the company claimed this was chiefly in order to standardise menus. The brand offered chicken-breast strips and low-carbohydrate versions of its sandwiches in spring 2006 and tested five or six new products, including flatbread deli sandwiches in the US. In terms of low-carbohydrate items, however, Burger King and smaller competitors such as Hardee’s already offer low-carbohydrate burgers and non-burger competitors Subway and TGI Friday’s actually have Atkins-endorsed ranges. McDonald’s gave consumers the option of choosing salad over fries as well as offering bun-less burgers. The corporation is creating a pan-European smart labeling scheme based on pictograms to assist consumers in making smarter product decisions. The corporation intends to devote 20% of its ad expenditure in Germany and the United Kingdom to advertising the latest menu products at first.

Consumer Foodservice Sales

Over the review era, McDonald’s increased customer foodservice revenue by 19 percent. However, this statistic conceals a bad showing in the center of the decade, with development of just 1% and 2% in current value terms in 2003 and 2004, respectively. The firm has experienced its first quarterly loss in 2004. However, in 2005, the organization launched a revitalization strategy that included a worldwide awareness initiative and a removal of non-core interests. In the United States, it increased revenue by extending operating hours and offering a value menu, as well as focusing more on activities. This culminated in a system-wide revenue increase of 11% in 2005 compared to the previous year.

Particularly in the review era as a whole and in 2005, company-operated channels grew more than those owned by franchisees and associates. This was partially attributed to the business’s 2002 takeover of the Boston Market chain, which is run entirely by the company. A general yet gradual transition towards business-operated channels also occurred, with the company expanding the unit range in key areas. Despite this, franchising is still important to the business, with franchised or related units accounting for 72 percent of total system revenue in 2005.

Unit Profile

McDonald’s maintains a versatile unit placement policy. The most important factors to weigh are consumer convenience and the company’s long-term sales and 360 Total Security Crack + Serial Keygen [Premium] Download opportunities. Before making Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free decision, McDonald’s looks at travel and walking habits, census statistics, school enrollments, and other related data. McDonald’s actively separates unit selection from franchisee selection to ensure consistency, with franchisees expected to be equally adaptable in their place if accepted. McDonald’s Corp. either buys the property and builds the units itself, or secures long-term contracts on restaurant locations, ensuring long-term occupancy privileges and lowering prices.  (Bryman, 2004)  A large number of outlets are built in standalone city centre or busy suburban sites. However, during its policy of rapid unit expansion in the 1990s, McDonald’s was a pioneer in seeking non-traditional locations for its outlets. It has outlets in airports, gas stations, theme parks, shopping malls, retail units and colleges. McDonald’s follows a policy of adapting outlets to suit their environment, with play areas offered in suburban outlets with a large number of child customers or business centers offered in airport McDonald’s. (Parker, 2003) Gas stations are an important area of focus for McDonald’s, which joined forces with major oil brands and independents in the US to develop co-branded facilities from the 1990s onwards. (Schröder, 2003) These offer an outlet with dining room and drive-through connected to the gas station and convenience store. There are over 400 co-branded units of this nature currently in existence and they are particularly important in areas where high land costs can preclude development or rural areas with lower sales expectations.

Management Type

McDonald’s was a pioneer of the franchise system and remains committed to growth through franchising. Unsurprisingly, therefore, franchised outlets account for the majority of units, with a share of 58% in 2005. They increased in unit volume by 14% over the review period as a whole and by 2% in 2005 over the previous year. However, directly operated outlets were the fastest growing in terms of unit volume. Their volume increased by 48% over the 2001-2005 period, primarily due to the acquisition of Boston Market in 2002. (Wier, 2002) This brought with it over 700 company-operated outlets in the US. However, in 2005 company operated unit volume declined slightly as the company turned its attentions from sales growth through expansion to sales growth through improved same-store sales and innovative marketing. Affiliated-operated outlets declined by 6% over the review period and by 5% in 2005 alone. These outlets are operated under joint venture agreements and are principally located in Argentina, Japan, Malaysia, the Philippines and the US. Earlier decline during the period occurred due to the restructuring of its operations in the Philippines. Decline in 2005 occurred with the company continuing restructuring in Latin America and curtailing its Pret a Manger joint venture in Japan.


Generally, McDonald’s minimum site size for traditional outlets is 32,616 sq ft (3,030 sq m), although it is prepared to be flexible in its size requirements for exceptional sites. Ideally, the company seeks a corner or corner wrap location with signage on two major streets and close to an intersection with traffic signals. Its building size is up to 5,500 sq ft (510 sq m) with a minimum height of 22 ft (7m) and sites must offer parking to meet all applicable codes.  Most McDonald’s units are of a standardized design, with counter service, dine-in areas and takeaway options. Some units include additional facilities such as drive-through services, which are particularly common in the US, and children’s’ play areas. 2005 saw the introduction of wi-fi Internet access to a number of outlets. In 23 countries worldwide and approximately 400 outlets there are in-site McCafé areas. This brand was initially developed as standalone outlets but is now invariably housed in traditional McDonald’s outlets. McCafé serves premium specialty coffees, cakes and pastries.

Another store-within-a-store concept that McDonald’s makes use of is its McDonald’s with the Diner Inside. This offers the option of tip-free table service and Classic American diner favorites along with McDonald’s traditional menu, with a greater focus on breakfast and dinner. These outlets also feature a “Diner to Go” area for ordering and pick-up. However, the concept currently remains limited to a small number of units in the US. In addition to traditional outlets, McDonald’s makes use of satellite units, which are scaled-down units with limited menus. These are mainly located in the US, Canada, Japan and Brazil and are often used in alternative locations, such as retail units (notably Wal-Mart), shopping centers, train stations and leisure areas. In 2005, McDonald’s opened 513 traditional McDonald’s restaurants and 319 satellite restaurants and closed 486 traditional restaurants and 184 satellite restaurants. Within satellite units, McDonald’s is experimenting with alternatives on a regional level, with formats such as McTreat Spots and McSnacks, offering desserts and snacks respectively. In mid 2005, it was reported that the company plans to pilot a dual-branded outlet featuring McDonald’s and Boston Market side-by-side within the same building but having separate kitchens and counters

Geographical Spread

More McDonald’s outlets are based in the US than any other region, with this country having a share of 44% in unit volume terms in 2005. However, McDonald’s is the most global of all the leading consumer foodservice players, with over half its units being located beyond the US and a presence in over 100 countries worldwide. North America remains a key focus for the brand, however. Canada was the fastest growing area during the review period as a whole and in 2005, growing unit volume by 3% in this year. Also, the US remains the major focus area for the brand, which intends to follow a strategy of boosting global sales through a stronger presence in key countries. Europe is another growth area, increasing unit volume by 13% over the review period as a whole and by 2% in 2005 alone. Europe is a key area of focus for McDonald’s in 2006, with the brand introducing new menus to key countries France, Germany and the UK before expanding new menus to a further 13 countries.

APMEA is the second most significant region, comprising Asia-Pacific, the Middle East and Africa. However, while this region grew by 10% over the review period as a whole, its unit volume declined by 1% in 2005 over the previous year. This occurred as the brand scaled back its operations in Japan. However, in 2006 it intends to focus its attention on growing brand equity in key country Australia. Latin America was the slowest growing region during the review period and witnessed a 2% decline in unit volume in 2005 over the previous year. This occurred as the company closed a number of outlets, although it scaled back its initial restructuring plans from 135 outlets following a strategic reassessment.  From 2004, Partner Brands were considered separately from the regional split of McDonald’s outlets. The company shed a number of Partner Brand units and brands in 2005 and the remaining units were reclassified as “Other”. These outlets declined by 13% in 2005 alone, as McDonald’s focused on reducing their number and are likely to continue to reduce in 2006 whilst exploring the possibility of dual-branding with Boston Market.

Franchising, Licencing and Concessions

McDonald’s has been a franchise leader from its creation and is dedicated to franchising as a means of expansion. McDonald’s maintains a high level of influence regarding franchise distribution and assigns qualified franchisees to available locations, requiring complete regional diversity. Sweney (2004, Sweney, Sweney, Sweney, Sweney The majority of franchise options are currently open in small towns. Its hiring procedure does not necessitate prior restaurant experience, but rather strong “simple business sense,” a proven capacity to successfully direct and improve employees, and a track record of previous business and life achievement. Individuals, not companies, partnerships, or passive investors, are qualified to become franchisees. An employee must fulfill financial requirements and be able to commit his or her full time to the restaurant’s day-to-day operations. All other active commercial interests are sold by franchisees. The average expense of a new restaurant is between US$461,000 and US$788,500. The cost depends on the restaurant’s scale, venue, pre-opening costs, supplies, kitchen equipment, signs, and design and landscaping design. In addition, all new McDonald’s restaurants would pay an upfront charge of $45,000 to McDonald’s Corp before they launch. A traditional acquisition requires a minimum cash investment of US$175,000, whereas a Business Facilities Lease requires a minimum cash investment of US$100000 (BFL). Candidates who succeed in other areas but are unable to fulfill the financial standards of a traditional franchising scheme are qualified for BFL franchises.

Franchisees add to the company’s profits by paying leasing and utility costs dependent on a percentage of sales, with nominal rent charges and initial fees. The average franchise agreement lasts for 20 years, and franchising policies are very consistent all around the world. Franchisees in the United States were given the choice of purchasing new restaurant buildings in 2004 and 2003. McDonald’s, on the other hand, phased out this alternative in 2005 and now owns much of the properties, receiving extra rent from franchisees. Many restaurant leases are for a period of 20 to 25 years, with rent escalations and extension opportunities available in certain situations. Franchisees are responsible for the the occupancy charges, such as property taxes, benefits, and repairs.  McDonald’s also operates through a number of concession agreements in gas stations, theme parks and retail units. Many of these are operated on a small scale and restricted to one country or region. Gas stations are the chief focus for these concessions, with McDonald’s operating approximately 400 units linked to gas station convenience stores. These agreements are both major and local players and major oil brands linked with McDonald’s in this manner include Amoco, Mobil and Citgo. Meanwhile in theme parks, McDonald’s has an agreement with Disney to operate units in all Disney theme parks. In retailing, McDonald’s major agreement is with Wal-Mart to operate McDonald’s outlets in its retail units.

In 2006, McDonald’s introduced a major new licensing initiative in the form of McKids. This unified all retail licensed products and will include action-oriented toys, casual contemporary clothing, interactive videos and books. US, Canada, Mexico, Japan, China, Australia, Korea and Taiwan were targeted primarily with additional countries to follow. Partner brand Boston Market licenses a range of frozen entrées and jarred gravies manufactured by HJ Heinz Co and sold in supermarkets. Boston Market also operates three “stores within a store” in Stop & Shop grocery stores in Massachusetts.

Company Performance

Sales and Profits

McDonald’s experienced a poor performance in the middle of the review period before returning to strong form in 2005. The worldwide economy weakened in 2003, exacerbated by the terrorist attacks of this year and sales were also hindered by concerns regarding beef safety. Anti-globalisation and anti-US campaigns in 2004 also negatively impacted its performance. Finally, the decision by the company to close a number of under-performing McDonald’s outlets impacted sales in 2004 but is likely to result in a better long-term performance. (Bryman, 2004) The company also feels that its poor performance in 2003 and 2004 stemmed from its diluted focus, thus cutting back on its non-core interests in 2005. Its renewed single-brand focus in 2005 boosted its fortunes dramatically. Therefore, while revenue grew by only 29% during the review period and operating profits declined by 15%, 2005 saw revenue growth of 11% and operating profit growth of 34%. System-wide sales grew by 11% in 2005 following a poor performance in 2004. This was chiefly due to the impressive effects of the “i’m lovin’ it” campaign, along with improvements in menu, service and value initiatives. Extended opening hours and an improvement in the US economy also assisted growth. Revenues also increased by 11% in 2005, chiefly due to this growth in system-wide sales. Operating profit and net profit grew dramatically in 2005, despite an overall decline during the review period. However, net profits were constrained by a US$237 million loss relating to the company’s sale of Donatos Pizzeria, extrication from the Fazoli’s joint venture and closure of outlets.

Performance by Geographic Area and Division

The US continues to account for the largest share of revenues and operating profit, at 35% of revenue in 2005. In common with many regions, it achieved a good level of revenue growth in 2005, with new menu, service and value initiatives and a strengthening economy. However, it was the slowest growing region in terms of profits, growing by only 19% in 2005 over the previous year. This was, however, chiefly due to its already high operating efficiency, with the highest operating margin of all the regions. Canada was the fastest growing region in 2005 in terms of revenue. This was due to McDonald’s continued expansion in the country. However, it remains the smallest area in terms of revenue, accounting for only 4.5% in 2005.

Europe is the next most significant region in terms of revenue, accounting for 34% in 2005. This is impressive, given that it accounts for only 19% of units. Within Europe, France, Germany and the UK are the most significant countries and account for the bulk of sales. Europe achieved a good growth in revenues and profits in 2005, which was chiefly due to expansion and same-store sales growth in Russia and France. However, this good performance was partly offset by weak results in the UK and Germany. APMEA achieved a fairly low growth in revenues of 3% in 2005, benefiting from good growth in Australia and Goldwave license - Crack Key For U, although it was affected by SARS in the first half of the year. However, APMEA achieved a striking growth in operating profit of 252% over the previous year. This occurred as the company streamlined its operating processes in China and closed a number of under-performing outlets in Japan. Latin America and Other experienced losses in 2005. This was chiefly due to losses incurred in connection with the closure of a number of under-performing outlets in Latin America and continuing difficult economic conditions in the region. The company is currently in litigation with about a third of its Brazilian franchisees, which further compounded losses. Meanwhile, the sale of Donatos Pizzeria and closure of outlets resulted in losses for “Other”.

Company Efficiency

McDonald’s profit margins experienced a precipitous decline throughout most of the review period, reaching their lowest point in 2004. In that year, the company’s operating profit margin dropped to 14% and net profit margin fell to 6%. The company’s restructuring in 2004 and its shift to a single-brand focuses with the removal of less profitable and non-core interests resulted in a much stronger performance in 2005. In 2005, operating profit margin climbed to 17% and net profit margin to 9%. This strong performance inevitably impacted EPS, although these remained considerably lower than at the start of the review period. The company’s focus on growing sales through an improved performance and same-store sales growth strongly benefited sales per unit and employee. These grew by 11% and 9% respectively in 2005 over the previous year.

Strategic Evaluation

SWOT Analysis

  • McDonald’s has an almost unassailable position in consumer foodservice, with sales nearly twice those of its nearest competitor.
  • McDonald’s currently has a rejuvenated corporate identity, having implemented its new slogan “i’m lovin’ it” at every level.
  • McDonald’s benefits from a wider geographical spread than other competitors and is thus less reliant on mature and competitive US fast food.
  • Following its sale or closure of a number of non-core interests, the company now has a considerably more streamlined portfolio.
  • Due to its size, McDonald’s benefits from economies of scale and is able to draw on impressive financial strength.
  • While McDonald’s achieved an excellent performance in profits in 2005, there is still much progress to be made before it recovers ground lost during the middle of the review period.
  • The company currently owns Boston Market and Chipotle, two non-core brands with an undecided future.
  • McDonald’s initial results to menu and marketing changes were excellent in 2005. However, the brand is planning more innovation in 2006 and it will require considerable skill to shift the emphasis of the brand whilst retaining consumers and brand identity.
  • McDonald’s revitalisation strategy and new global marketing campaign appear to be resulting in strong growth, which seems set to continue in the near future.
  • The introduction of a new salad range and a healthier menu focus in Europe is likely to result in good growth for year end 2006 and could influence menu innovation globally.
  • McDonald’s holds a leading position in many of the world’s major long-term growth markets, including Russia, India, Brazil and China.
  • McDonald’s McKids licensing range should provide excellent growth in 2006, if it is successfully positioned to appeal to both children and adults.
  • As the leading brand in consumer foodservice and a leading US brand, McDonald’s remains under attack from many sources and must continue to face challenges including boycotts, media attacks and even physical attacks on outlets.
  • Consumer concerns regarding weight and nutrition are high and rising, which could prove challenging for McDonald’s core burger offering and may result in damaging legislation being introduced in key countries.
  • Although McDonald’s does not currently face any competitor of its size, it could experience long-term erosion by smaller or innovative players with perceived healthier products.

Positioning Vis-à-Vis Competitors

McDonald’s is the leading global player in terms of consumer foodservice system-wide sales and far exceeds its nearest competitor Yum! Brands. Yum! Brands leads in terms of unit volume, although this is unlikely to worry the company in the near future, with its current emphasis on growing same-store sales rather than unit volume. Within burger fast food, McDonald’s dwarfs its competitors, with system-wide sales more than three times the size of its nearest competitor Burger King.  However, while McDonald’s continues to outrun the competition, it remains mindful of competition from other global brands such as Burger King and Wendy’s. McDonald’s also faces a major threat from local chains, such as the Quick burger chain in France and Belgium. In the US, it faces competition from players Berkshire Hathaway and CKE, along with a host of smaller chains and independents and the emerging fast casual chains. Burger fast food is an increasingly crowded and mature area, particularly in key countries such as the US.

McDonald’s closest competitors in burger fast food are Wendy’s and Burger King, with the latter being the only brand with a strong international focus. Burger King and McDonald’s have a strong and historic rivalry and their price wars continue in the US. 2006 saw Burger King innovate ahead of McDonald’s by introducing a low-carbohydrate burger, and McDonald’s introduced the option of burgers without buns, in response to heightened concerns about high levels of carbohydrates in foods.  KFC acts as a strong rival to McDonald’s in Asia-Pacific, with its sales far exceeding McDonald’s in China in 2005. While KFC is positioned in chicken, its increasing emphasis on chicken burgers places it in competition with McDonald’s, particularly in regions with a cultural or religious aversion to beef. McDonald’s expansion into more diverse brands brought it into competition with a wider range of competitors. Chipotle faces competition from Mexican fast food leader Taco Bell in the US, although it is positioned more in competition with “fresh-Mex” fast casual restaurants, such as Wendy’s Baja Fresh. Boston Market is a chicken fast food brand but competes with traditional full-service restaurants such as Applebee’s.

Finding and Recommendations

Franchising remains the primary engine for growth in overseas expansion for many consumer foodservice operators, although it is still largely confined to fast food. Franchising enables companies to build and extend brand coverage and improve margins through economies of scale. The franchising route to company expansion is an attractive option for ambitious companies keen to expand but prevented from doing so by lack of capital or weakly motivated line-management. Franchising agreements vary between the various operators. Generally, brand franchising consists of a franchiser granting the right to sell its branded goods to someone wishing to set up their own business, the franchisee. A license agreement allows the franchiser to insist on manufacturing or operating methods and the quality of the product. Both franchisees would usually utilize consistent branding, menus, architecture templates, and administration structures to maintain uniformity, both domestically and globally where necessary. In certain franchise deals, the franchisee is granted the freedom to operate a certain named restaurant for a fixed amount of time, such as 10 or 20 years. These privileges which involve the usage of the franchiser’s operational procedures, stock management, bookkeeping, accounting, and marketing, as well as the company’s logos, restaurant furniture and designs, signage and equipment configuration, the recipe and requirements of menu products, and the franchiser’s methods of operation, stock control, bookkeeping, accounting, and marketing.

The consumer foodservice industry was characterized in recent years by industry consolidation, particularly in traditional sectors such as cafés/bars. This trend is expected to continue, as small, independent outlets are unable to compete with emerging niches such as specialist coffee bars. Furthermore, fast food operators are likely to continue to close unprofitable locations – in the short term at least – in order to focus on improving throughput in core locations.

This offers opportunities for consumer foodservice operators to provide outlets offering quick service in convenient locations, at affordable prices. This encompasses sectors such as fast food, 100% home delivery/takeaway and street stalls/kiosks. These trends will also benefit certain FSR, such as casual dining and outlets offering drive-thru or takeaway concepts.

In 2003, there was a strong trend – notably in the US and other developed markets – towards the development of healthier menus and concepts. This was in response to growing concerns over obesity levels, especially among children, which were the object of much publicity. Foodservice operators are likely to continue to develop healthy options, without sacrificing taste. The next few years could also see the introduction of more health foods and drinks targeted specifically at children, including milk, fruit and salads, in order to appeal to nutrition-conscious parents.

Due to the high demand in the US for low-carbohydrate foods, many operators launched low-carbohydrate and Atkins-approved menus and products in 2003. As Atkins and similar diets are becoming increasingly popular in the UK and other developed markets, it is possible that consumer foodservice outlets in these markets will also extend their menus to include low-carbohydrate items over the next few years.

It is possible that the future may see the introduction of nutritional labelling on menus, in order to prevent litigation against foodservice operators accused of contributing to obesity levels. In the US, nutritional-labelling bills were being debated in several states during 2003, which if passed would force chains with between 10 and 20 outlets nationwide to post various nutritional information, including calorie, sodium and saturated fat, on hand-held menus.

There are likely to be further food scares in the future, such as contamination with e-coli or listeria, BSE scares or epidemics such as Asian bird flu. Furthermore, the government introduced stringent policies over imported beef and severe sanctions, which should pave the way for much restored consumer confidence in the long run.

Obesity has become a major concern in many developed markets, and is a growing problem in emerging markets. Obesity plays a significant role in other chronic health conditions, most notably heart disease, and type 2 diabetes, with which it is strongly correlated. Other, less dangerous conditions associated with obesity include osteoarthritis and hypertension. High levels of obesity around the world have been blamed on the growth of the fast food industry, as well as trends towards snacking and more sedentary lifestyles.

While eating in consumer foodservice outlets does not cause obesity and overweight, certain aspects of foodservice are very likely contributing factors for overweight consumers who use consumer foodservice on a frequent basis. Food portions in the US are generally very generous. Indeed, restaurants such as Claim Jumper are famous for piling on the food, and many restaurants in Las Vegas and elsewhere offer unlimited buffets.

A further challenge for diet-minded consumers is the kind of food that is usually served through consumer foodservice channels. While low-fat options are usually available, the more appealing options and signature dishes are usually high in fat and feature fatty meats. Pizza chains compete for bragging rights in terms of pounds of cheese and this feature is not likely to change. Americans love fatty food and the consumer foodservice industry is there to cater to their desires, not those of their doctors. Obesity also became an issue in the UK, particularly among children. In this country, there are believed to be three million cases of child obesity and a total of 10 million people diagnosed Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free obese.

Obesity is a growing problem in emerging markets, largely due to changing diets as well as less active lifestyles as a result of the introduction of more sophisticated technology and higher disposable incomes. This is the case of India, where there is already a high incidence of coronary heart diseases due to the large intake of buttermilk (ghee) in the north and coconut milk and ghee in the south.

The industry’s response to concerns over obesity was to introduce healthier options and for companies to promote themselves as being healthier than competitors. For example, the low fat message has been a core part of the marketing strategy of Subway, one of the US’s fastest growing fast food chains, for several years. The chain offers a range of low-fat menu items, which are promoted as such through, for example, the “7 subs with 6 grams of fat or less” slogan, and a general focus on the fat content of other items, including even the bread used for sandwiches.

While the largest multibranded FSR operators will probably continue to rationalize their brand portfolios in order to focus on their most successful concepts in the light of increasingly competitive market conditions, co- or multiple branding will become more popular among fast food operators; Brands and Allied Domecq, which are both committed to expanding multibranded units.

Trends towards casual dining will continue in the US and other countries over the forecast period, especially in fast-casual FSR. Although growth in fast-casual concepts is beginning to slow in its original market of the US, there is still plenty of room for growth in other developed markets. The concept of fast food with a more premium positioning, more healthy ingredients and a better class of service is appealing to today’s more discerning consumer.

At the same time, higher disposable incomes and economic growth in other countries are leading to the growth of restaurants positioned at the premium and super-premium end of the market. Specialist coffee shops will continue to grow strongly in many countries, as the coffee culture remains strong in the West, and these outlets offer novelty value in developing markets. Starbucks remains committed to its ambitious development agenda, which would most Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free fuel global expansion.

In the future, a large number of chains will become equipped with technology that will allow better communication between servers and kitchen staff and therefore speed up cooking and service time, and reduce errors. Increased use of the internet and mobile phones will be beneficial to the consumer foodservice industry. It will enable companies to use the internet as a promotional tool, and allow customers to order take-away food by internet and WAP.

Mcdonald’s Strategic Options: Generic Strategies

McDonalds Business Strategy and Generic Strategies are described by a fast food worker’s reaction to the market framework. For a big fast food chain like McDonald’s to gain a viable competitive edge, they could use one of Porter’s three generic tactics.

The first cost leadership approach is for Mcdonald’s to compete for the lowest rates in the sector and to sell its goods and services to a wide range of customers at the lowest prices. This approach would be dependent on Mcdonald’s willingness to keep overhead expenses under check so that they can market their goods competitively and achieve large profit margins, giving them a huge competitive edge.

If Mcdonald’s chooses a new differentiation approach, it would strive to include offerings and merchandise with specific characteristics that consumers enjoy. Mcdonald’s would be able to develop brand loyalty with their products, resulting in price inelasticity among customers. Differentiation may take several forms, including product variety, innovations, unique features, and customer support.

The final target approach may be either a cost leadership or differentiation strategy targeted at a specific, narrow sector. Mcdonald’s pursues a cost leadership approach by focusing on operational efficiencies that can enable the company survive competitive pressures. As a result, it is fair to assume that Mcdonald’s would have regular contacts with the environment’s governmental/regulatory and supplier markets.

Although all overall cost leadership and differentiation strategies are targeted at the general market, Mcdonald’s can opt to confine their goods to particular market areas or sell a narrower line of products to the broad market, thereby following a focus or niche approach, according to this structure. Mcdonald’s, in other terms, pursues a cost leadership or differentiation approach in a particular industry or for specific brands. Any organizations run the risk of being “stuck in the centre” if they attempt to achieve all three. That is not applicable in the case of McDonald’s, since they have a strong business model and a well identified fast food consumer category.

Future Opportunities and Strategies Implementation

Strategy frameworks and structuring tools are key to assessing the business situation. Risk and value trade-offs are made explicit, leading to concrete proposals to add value and reduce risk. Explicit plans for action, including effective planning need to be developed by Mcdonald’s as the strategic alternative.  Minitool partition wizard key the generic strategies discussed above, Mcdonald’s is likely to employ two strategic options of focus on fast food market development though partnerships and diversification through new product development.

By entering new fast food markets like China and Japan it can serve as a key growth driver of the company’s revenues and expansion strategy. Mcdonald’s interests in Japan are likely to continue growing in due course, as Asian fast food markets are showing an increase in consumer spending and increased trend towards fast food marketing. These new fast food markets are also demographically high opportunity markets. In the case of Mcdonald’s, one of the suggested strategic options is in international alliances with the local fast fooders in Asian fast food markets. It will be considered as a method of development and may be formed to exploit current resources and competence.  By entering into joint ventures or partnerships, in order to gain a larger economies of scale and larger Fantastical 3.4.3 Crack MAC Full License Code {Latest 2021} Free food market presence, Mcdonald’s will draw on the extensive local knowledge and operating expertise of the partner whilst adding its own supply chain, product development and stores operations skills to internet explorer latest version - Crack Key For U a better shopping experience to customers. However, given the huge scale, potential and complexities of these markets, Mcdonald’s may feel that being the first mover is not necessarily an advantage. The success of the partnership will be related to three main success criteria: sustainability, acceptability and feasibility. Sustainability will be concerned with whether a strategy addresses the circumstances in which the company is operating. It is about the rationale of this expansion-market development strategy. The acceptability relates to the expected return from the strategy, the level of risk and the likely reaction of stakeholders. Feasibility will be regarded to whether Mcdonald’s has the resources and competence to deliver the strategy.

Ansoff’s matrix also suggests that if new products are developed for existing fast food markets, then a product development strategy has to be considered by the management level of a company. In expanding and diversifying Mcdonald’s product mix, it is also crucial to implement internal development when new products are developed. The nature and the extent of diversification should also be considered in relation to the rationale of the corporate strategy and the diversity of the portfolio. By following the changing needs of the customers Mcdonald’s can introduce new product lines. This may require more attention to R&D, leading to additional spending.

Fast food marketing industry is experiencing an overcapacity and innovative services and products being the major competitive advantage. Therefore, innovation has to be a major driver for Mcdonald’s product development. For example, Mcdonald’s can develop a portfolio of different store formats in the UK, each designed to provide a different shopping experience. While the majority of Eastern European and Far Eastern outlets are hypermarkets, Mcdonald’s can also develop different store types in these fast food markets as well. This value added by the uniqueness will eventually lead Mcdonald’s to command a premium price. The management of technological innovation is increasingly involved in strategic decision-making. Mcdonald’s have to exploit their internal strengths and minimize their internal weaknesses in order to achieve sustained competitive advantage.


The success of Mcdonald’s shows how far the branding and effective service delivery can come in moving beyond splashing one’s logo on a billboard. It had fostered powerful identities by making their retiling concept into a virus and spending it out into the culture via a variety of channels: cultural sponsorship, political controversy, and consumer experience and brand extensions.

In a rapidly changing business environment with a high competitors’ pressure Mcdonald’s have to adopt new expansion strategies or diversified the existing in order to sustain its leading fast food market position in an already established fast food marketing market. The company must constantly adapt to the fast changing circumstances. Strategy formulation should therefore be regarded as a process of continuous learning, which includes learning about the goals, the effect of possible actions towards these goals and how to implement and execute these actions. The quality of a formulated strategy and the speed of its implementation will therefore directly depend on the quality of Mcdonald’s cognitive and behavioral learning processes.

In large organizations as Mcdonald’s strategy should be analyzed and implemented at various levels within the hierarchy. These different levels of strategy should be related and mutually Mastercam X9 Crack Software + License Key Full Free Download [2021]. Mcdonald’s strategy at a corporate level defines the businesses in which Mcdonald’s will compete, in a way that focuses resources to convert distinctive competence into competitive advantage.

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Table 1  McDonald’s Corp: Number of Units and Employees 2001-2005

Units                                            2001               2002               2003               2004               2005

                                                      26,309            28,707            30,093            31,108           31,129

% growth                                     7.3                   9.1                    4.8                   3.4                  0.1

Employees                                  314,000          364,000         395,000        412,000         418,000

% growth                                    10.6                  15.9                  8.5                  4.3                  1.5

Table 2  McDonald’s Corp: Consumer Foodservice Sales 2001-2005

US$ million                                    2001               2002               2003               2004               2005

Operated by franchisees             28,979            29,714            29,590            30,026           33,138

    & affiliates

Operated by company                 9,512            10,467            11,040            11,500           12,795


TOTAL                                          38,491            40,181            40,630            41,526           45,933

Table 3  McDonald’s Corp: Number of Units by Management Type 2001-2005

Number of units                              2001               2002               2003              2004             2005

Franchised                                        15,949            16,795            17,395            17,864           18,132

Directly operated                            6,059              7,652              8,378              9,000            8,959

Operated by affiliates                     4,301              4,260              4,320              4,244            4,038


TOTAL                                             26,309            28,707           30,093            31,108          31,129

Source:          Euromonitor International from company reports

Table 4  McDonald’s Corp: Number of Units by Division 2002-2005

Number of system-wide units       2002               2003               2004               2005       % growth                                                                                                                                                    2002/2005 

US                                                       12,804          13,099           13,491            13,609              6.3

Europe                                               5,460             5,794             6,070             6,186                13.3

APMEA                                              6,771              7,321              7,555              7,475               10.4

Latin America                                   1,510              1,581              1,605              1,578               4.5

Canada                                               1,154              1,223              1,304              1,339               16.0

Partner Brands                                1,008              1,075              1,083              942                 -6.5


TOTAL                                             28,707            30,093            31,108            31,129                  8.4

Table 5  McDonald’s Corp: Financial Summary 2001-2005

US$ million                                       2001               2002              2003             2004            2005

System-wide sales                            38,491           40,181            40,630          41,525          45,933

% growth                                             7.0                 4.4                  1.1                   2.2                10.6

Revenue                                              13,259            14,243           14,870           15,405          17,141

% growth                                             6.7                  7.4                  4.4                  3.6                11.3

Operating profit                                3,320             3,330             2,697              2,113            2,832

% growth                                             20.2               0.3                 -19.0               -21.7             34.0

Net profit                                            1,948              1,977              1,637              894              1,471

% growth                                             25.7                1.5                  -17.2               -45.4             64.7

Table 6  McDonald’s Corp: Financial Results by Division 2004/2005

US$ million                                        Revenues          % value       % growth      Operating       % growth

                                                                2005               2004/ 2005   profits 2005   2004/ 2005

US                                                         6,039               35.2                11.4              1,982             18.5

Europe                                                  5,875               34.3                14.4              1,339             31.1

APMEA                                                 2,448               14.3                3.4                226              251.9

Latin America                                     859                  5.0                  5.5                -171                n/a

Canada                                                  778                  4.5                  22.8              163                30.1

Other                                                    1,142                 6.7                  10.7              -295              341.8

Corporate                                              –                       0.0                    –                  -413               n/a


TOTAL                                               17,141              100.0               11.3              2,832          Antivirus VK Pro 6.1.0 Crack+ License Key Free Download 2021 34.0

Table 7  McDonald’s Corp: Efficiency Indicators 2001-2005

Unit                                                            2001          2002             2003              2004             2005

Operating profit margin  (%)                25.0           23.4               18.1                13.7                16.5

Net profit margin (%)                             14.7            13.9               11.0                 5.8                 8.6

Earnings per common share (US$)      1.44           1.49               1.27                0.70               1.15

Sales per unit (US$)                                1,463,035      1,399,693      1,350,148      1,334,866      1,475,582

Sales per employee (US$)                     1,225,828      1,103,874      1,028,608      1,007,888      1,098,885


BusyCal for macOS

Powerful · Elegant · Customizable

Busy Apps

Month View

BusyCal is the most powerful, flexible, heavily customizable, reliable calendar app for macOS. It's packed with time-saving features and compatible with all leading cloud services including Reminders, iCloud, Google, Exchange, Office 365, Yahoo, Fastmail, Fruux, Kerio, Zoom and more.

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BusyCal displays your calendar in Day, Week, Month, Year and List views. What makes BusyCal unique is its ability to customize these views to more precisely meet your needs. You can choose the number of weeks shown in the Month view and the number of days shown in Week view and even customize the calendar's appearance by choosing a font face and size, calendar colors, time format and more.

Info Panel

One of BusyCal's most popular features is its embedded info panel that appears in the sidebar, enabling you to quickly view and edit event details with speed and precision.

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In BusyCal, Tasks are integrated into your calendar, display on the date they are due, and carry forward until completed. And we've added support for Timed Tasks that occur at a specific time of day and appear inline with your calendar events.

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Travel Time

BusyCal add support for travel time, one of our most requested features. Travel time allows you to block out time for travel to an event or location.

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Menu bar app

The totally redesigned menu bar app now displays a navigable mini-month calendar with colored dots and bars that provide a visual density map of your availability.

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Quick Entry

BusyCal enables you to create events and tasks using natural language. A preview of the event details are displayed while you type as it recognizes the title, date and time, location and more.

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BusyCal displays a list of your calendars (along with an optional mini month) in the left sidebar.

You can rearrange the list of calendars and use it to show, hide, and share calendars. You can also rename calendars, change calendar colors, or arrange related calendars into collapsible groups. The Calendar List can be shown or hidden as needed.

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Smart Filters

BusyCal's Smart Filters are a powerful tool for filtering and formatting your calendar.

The most common use of Smart Filters is for creating Calendar Sets, to quickly toggle multiple calendars on or off with a single click (see above).

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BusyCal displays alarms in a movable, resizable floating window that offers the ability to snooze alarms for any number of minutes, hours or days. You can even snooze an alarm until a few minutes before the start of an event, and snooze multiple alarms at once.

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BusyCal allows you to tag events for tracking and filtering. Tags are user-defined labels with which you can categorize and color events in BusyCal.

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BusyCal displays a live 8-day weather forecast (in three different styles) based on your current location using Location Services. It can also show phases of the moon and sunrise and sunset times.

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BusyCal lets you add graphics to your calendar to highlight holidays, birthdays, and special events. You can select from hundreds of Emoji images built-in to macOS, or type a keyword into BusyCal to automatically search for images on You can even drag images into BusyCal from your desktop or from the web.

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Dark Mode

BusyCal's dark mode is designed to brighten up your day. With the selection of subtle dark tones, the interface stays of your way so you can focus on what's important.

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BusyCal integrates with its sister app, BusyContacts, forming a flexible easy-to-use CRM solution. By adding contacts to events in BusyCal, you have instant access to a contact's email address and phone number, as well as a record in BusyContacts of your interactions with those contacts.

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BusyCal for iOS

BusyCal syncs with the new BusyCal for iOS, which offers the same power, flexibility, and reliability that BusyCal for Mac users have enjoyed for years including customizable Day, Week, Month and List views, integrated tasks, live weather, tags, and more. It's the ultimate mobile companion to BusyCal on the Mac.

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Syncs with everything

BusyCal has long been respected for its solid support for syncing with Reminders, iCloud, Google Calendar, Office 365, Exchange, Zoom, and other CalDAV servers like Fruux, Kerio and Zimbra. This includes the ability to share calendars, schedule meetings, and view the availability of others.







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This is a listing of all casks available from the cask tap via the Homebrew package manager for macOS.

0-ad0 A.D.0.0.25b-alpha010-editor010 Editor12.0.1115browser115Browser24.5.0.11clipboard1Clipboard0.1.81password1Password7.9.11password-cli1Password CLI1.12.3360safe360 Total Security1.2.63dgenceslicer3DGence Slicer3.0.0,4.04k-slideshow-maker4K Slideshow Maker2.0.14k-stogram4K Stogram3.4.34k-video-downloader4K Video Downloader4.18.54k-video-to-mp34K Video to MP33.0.14k-youtube-to-mp34K YouTube to MP34.3.54peaks4Peaks1.85kplayer5KPlayer6.9.0,5000777777771.1.38bitdo-ultimate-software8BitDo Ultimate Software2.0.48x8-meet8x8 Meet0.3.8.18x8-work8x8_work7.13.2-2a-better-finder-attributesA Better Finder Attributes7.17a-better-finder-renameA Better Finder Rename11.39a-slower-speed-of-lightA Slower Speed of Light2020ableton-live-introAbleton Live Intro11.0.12ableton-live-liteAbleton Live Lite11.0.12ableton-live-standardAbleton Live Standard11.0.12ableton-live-suiteAbleton Live Suite11.0.12abricotineabricotine0.7.0abscissaAbscissa4.0.5abstractAbstract98.0.5abyssoft-teleportteleport1.3.3accessmenubarappsAccessMenuBarApps2.6.1,15accordanceAccordance Bible Software13.3.2accuricsAccurics CLI1.0.28ace-linkAce Link1.9.0acornAcorn7.1.1,15968acousticbrainz-guiAcousticBrainz0.1acquia-devAcquia Dev Desktop2.2021.01.14acronis-true-imageAcronis True Image2021acslogoACSLogo1.6.0.2activedockActiveDock2.99,2199activitywatchActivityWatch0.11.0actualActual0.0.144actual-odbc-packActual ODBC Driver PacklatestadapterAdapter2.1.6adguardAdguard2.6.1.1051adguard-vpnAdguard VPN1.1.0.167adiumAdium1.5.10.4adobe-acrobat-proAdobe Acrobat Pro DC21.007.20099adobe-acrobat-readerAdobe Acrobat Reader DC21.007.20099adobe-airAdobe AIR33.1.1.674adobe-connectAdobe Connect11,2021.11.22adobe-creative-cloudAdobe Creative Cloud5.6.0.788adobe-creative-cloud-cleaner-toolAdobe Creative Cloud Cleaner Tool4.3.0.190adobe-digital-editionsAdobe Digital Editions4.5.11adobe-dng-converterAdobe DNG Converter14.0adoptopenjdkAdoptOpenJDK Java Development Kit16.0.1,9adriveAliyundrivelatestadvancedrestclientAdvanced REST Client16.0.1aegisubAegisub3.2.2aerialAerial Screensaver2.3.3aetherAether2.0.0-dev.15,201126224.aexol-remote-mouseAexol Remote Mouse1.3,5affinity-designerAffinity Designer1.10.4affinity-photoAffinity Photo1.10.4affinity-publisherAffinity Publisher1.10.4after-dark-classicAfter Dark Classic Set1.0agendaAgenda13.1.1,195aimersoft-video-converter-ultimateAimersoft Video Converter Ultimate11.6.6.1aio-creator-neoAIO CREATOR NEO2.10.2air-connectAir Connect2.0.1,26526air-video-server-hdAir Video Server HD2.3.0-beta1u1,202.0902airbuddyAirBuddy2.4.5,344aircallAircall2.18.2airdisplayAir Display3.4.2,26581airdroidAirDroid3.7.0.0airflowAirflow3.3.1airfoilAirfoil5.10.5airmediaCrestron AirMedia4.1.4airparrotAirParrot3.1.2airpassAirpass1.0.1airqmonAirqmon2.1.0airserverAirServer7.2.7airtableAirtable1.4.5airtameAirtame4.3.0airtoolAirtool2.3.2,10airtrashairtrash1.0.0airunlockAirUnlock0.4airyAiry3.24,336aja-system-testAJA System Test2.1.0ajourAjour1.3.2alacrittyAlacritty0.9.0aladinAladin Desktop11.024alchemyAlchemy008aldenteAlDente1.09aleo-studioAleo Studio0.14.0aleph-oneAleph One20210408alfaviewAlfaview8.31.0alfredAlfred4.6,1266algodooAlgodoo2.1.3alinof-timerAlinof Timer4.0.0alipay-development-assistantAlipay Development Assistant1.0.7aliworkbenchAliWorkBench9.04.02,LqEYADnbwALXMQ.all-in-one-messengerAll-in-One Messenger2.5.0alloyAlloy6.0.0almightyalmighty2.2.1,32alt-cAlt-C1.0.7alt-tabAltTab6.28.0altair-graphql-clientAltair GraphQL Client4.2.1altdeployAltDeploy1.1alternoteAlternote1.0.18,1018altserverAltServer1.4.7,59alvaAlva0.9.1amadeus-proAmadeus Pro2.8.8amadineAmadine1.2.5,149amazon-chimeAmazon Chime4.39.8605amazon-musicAmazon Music8.8.2.2305, 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